AdSense Approvals are Not Guaranteed

I'm pretty sure I've discussed this at some point in the past, but the time has come to bring it up again.

When you apply for AdSense (when anyone applies), there is never a guarantee that your account, or the property you submit (whether a website/blog/youtube channel/app) will be approved. 

Signing up for an AdSense account isn't like signing up for a Google account or Gmail account or any other type of product account that Google offers.  Those accounts you don't usually require an approval - you sign up, and once you complete the sign up, you have a working account. THAT DOESN'T happen with AdSense.

AdSense wants and needs to approve what the ads are going to be placed on, so it has to meet their requirements, and they have to want what you produce. Not every site will be a good fit for AdSense. That doesn't mean that it's a bad website/blog, it just means it isn't something they are looking for right now.

The other thing I see happening at this point in time is the large increase in applications. Although none of us in the forum are actually staff members, it's easy to tell from the help posts that there are far more applications coming in during the pandemic than we would normally see.  A large increase in applications means the wait time for review can be a lot longer than usual. 

Google's main offices are in California, which has been through some pretty dreadful things in the last six months. Along with many other countries, the US is still struggling to get through the pandemic and to keep their people safe, and that includes Google's people.  Give them a break, because they are human too, with families that they need to keep safe.

It could take as long as several months to get a review completed. And even though Google has office's all over the world, staff aren't as readily available in some of those countries, as they are suffering through this virus as well. In some cases, they may not even be able to review applications in some areas until the pandemic is over. 

Unless you happen to work for Google (which we don't), there is just no way know for sure where availability for review is, and where it isn't, so you may receive a notice that says they can't review your submission due to the virus. In that case, all you can do is be patient, and maybe resubmit once a month.

The following pages may help you determine whether or not your site at least meets the minimum requirements before submitting, or help you determine what problems are causing your site not to be approved.

 Eligibility Requirements

Make Sure your Site is Ready

Site Content Issues/Problems

AdSense Program Policies

Google Publisher Policies

Google Publisher Restrictions

 

posted by J.Gracey Stinson