It's a long time since I've felt the need to write a help article for AdSense publishers, but the current health situation which spans just about every country around the world needs to be addressed. There are things ahead of us that could mean a possible downturn for publishers using AdSense (and not just AdSense, but any form of earning from online options).
Most of you know already what makes AdSense (and online ads) work for so many people. It's not just the traffic, or readers/users of our content. It starts somewhere else ... something that comes before the publisher side of the story. That's the advertisers. AdSense is a product that exists because there are businesses and companies worldwide that want to get their service or product seen by and noticed by people. Those advertisers are the ones that fund AdSense. Without them paying for advertising, there wouldn't be any money at all for publishers.
Given the current state of the world, it may not be long before advertisers won't have the money to pay for advertising. If that happens, their ads won't be available to appear on publisher sites. So, if there are few paying advertisers out there, there won't be a lot of income for publishers.
I wonder how many of you out there have considered this?
For years I have been telling people not to rely solely on online advertising income to fund your business, or feed your family. We could be coming into a period where the reality is that already, many businesses have had to temporarily close ... for however long this health issue lasts. In Canada and the US, restaurants, bars, hair dressers and salons - and many other service businesses that deal directly with people-to-people contacts are closed.
A closed business means no generation of money to keep the business running. Some of them will weather the storm and reopen in the future, depending on how long the "storm" lasts. But many will not.
Right now, just about the last thing most of those businesses will want to be doing is paying for advertising. Most will put their advertising budgets on hold. That would mean a lack of funding for publishers if it comes down to that.
Most of us should be prepared to see even lower earnings as the months go by. Some predictions out there say it could be a month, or 3 months ... most likely the recovery period from this would be more like 18 months to two years.
There's one other thing we need to consider. Google. It's a big company, and spans the globe, but that doesn't mean it won't be affected by the financial issues facing every country right now. I think (personally) they will come through this - maybe not totally unscathed, but I think they have the ability to make it through this.
BUT ... Google is run by people, just like you and I. It really isn't just some huge machine run by AI (even if it seems like it). Those people have families, just like we do. Some of their families live in countries where health care might not be the best, or where health care systems are running behind. They worry for their families safety, just like all of us worry about ours.
Cut them some slack folks. Many will already be working from home because not every Google office will need to be staffed in a building, but many whose job is to be in a building may not even be able to work right now.
Google is headquartered in California ... it is one of the states hardest hit with this virus. Things may not run as smoothly as they always have, so have patience.
Considering how this is affecting the financial sectors, when you are expecting payments, they may be late ... possibly later than they've ever been. Transferring money in some cases is done digitally - but that doesn't mean it's going to go along the same as always. People have to do some of the work during these transfers ... and not all banks are going to be working at top capacity. Some smaller ones may be closed with only one or two persons working. Everything will be slower than normal, and that isn't something Google controls.
If you are expecting your PIN and it doesn't arrive it probably isn't Google's fault either. Circumstances have changed how a lot of businesses run right now, postal services, cargo planes and ships ... all of these are limited, so things might take longer than normal. No matter how hard it is, please try to be patient.
Lastly ... be safe. All of you. Do what is necessary. Stay indoors; stay away from other people; take the necessary precautions; wash your hands. And if you believe, pray.
Right now is not the time to point fingers, or to be at war with other countries or other people or other publishers . Right now is the time to care.
Right now, the whole world is hurting. Love each other, help each other, be kind, and don't lose heart.
Given the current state of the world, it may not be long before advertisers won't have the money to pay for advertising. If that happens, their ads won't be available to appear on publisher sites. So, if there are few paying advertisers out there, there won't be a lot of income for publishers.
I wonder how many of you out there have considered this?
For years I have been telling people not to rely solely on online advertising income to fund your business, or feed your family. We could be coming into a period where the reality is that already, many businesses have had to temporarily close ... for however long this health issue lasts. In Canada and the US, restaurants, bars, hair dressers and salons - and many other service businesses that deal directly with people-to-people contacts are closed.
A closed business means no generation of money to keep the business running. Some of them will weather the storm and reopen in the future, depending on how long the "storm" lasts. But many will not.
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| Co-operation around the world. |
Most of us should be prepared to see even lower earnings as the months go by. Some predictions out there say it could be a month, or 3 months ... most likely the recovery period from this would be more like 18 months to two years.
There's one other thing we need to consider. Google. It's a big company, and spans the globe, but that doesn't mean it won't be affected by the financial issues facing every country right now. I think (personally) they will come through this - maybe not totally unscathed, but I think they have the ability to make it through this.
BUT ... Google is run by people, just like you and I. It really isn't just some huge machine run by AI (even if it seems like it). Those people have families, just like we do. Some of their families live in countries where health care might not be the best, or where health care systems are running behind. They worry for their families safety, just like all of us worry about ours.
Google is headquartered in California ... it is one of the states hardest hit with this virus. Things may not run as smoothly as they always have, so have patience.
Considering how this is affecting the financial sectors, when you are expecting payments, they may be late ... possibly later than they've ever been. Transferring money in some cases is done digitally - but that doesn't mean it's going to go along the same as always. People have to do some of the work during these transfers ... and not all banks are going to be working at top capacity. Some smaller ones may be closed with only one or two persons working. Everything will be slower than normal, and that isn't something Google controls.
If you are expecting your PIN and it doesn't arrive it probably isn't Google's fault either. Circumstances have changed how a lot of businesses run right now, postal services, cargo planes and ships ... all of these are limited, so things might take longer than normal. No matter how hard it is, please try to be patient.
Lastly ... be safe. All of you. Do what is necessary. Stay indoors; stay away from other people; take the necessary precautions; wash your hands. And if you believe, pray. Right now is not the time to point fingers, or to be at war with other countries or other people or other publishers . Right now is the time to care.
Right now, the whole world is hurting. Love each other, help each other, be kind, and don't lose heart.
posted by J.Gracey Stinson
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