Tuesday, September 6, 2011

New Adsense Approval Rules - Explained

At the end of August this year (2011) Adsense instituted a new Approvals Process for publishers applying for Adsense. I made a quick note of this with a link to their blog post in my last article, but for some reason it appears to be causing a lot of confusion for people who are applying for Adsense. I am not sure why, because if you actually take the time to read the approval email, it explains the steps pretty clearly.

In an effort to expand on that a little, here is a copy of one of the approval emails for the new process, along with explanations of what occurs. In all honesty, if you don't take time to read these steps when they are sent to you, you will be creating a host of problems for yourself.


Welcome to AdSense!

You now have access to your new AdSense account and the AdSense code that you need to place ads on your site. To activate your account and get started with AdSense, follow the steps below. Or, for a detailed walkthrough of everything you need to know as a new AdSense publisher, visit Newbie Central: http://www.google.com/adsense/support/as/bin/static.py?page=guide.cs&guide=1045789&sct=app-12156.

I believe the paragraph above may be one of the things causing confusion. While it is important to read the "Newbie Central" section on Adsense, with this new approval process you cannot actually do everything they list in Newbie Central. You can get the code (as described below in this email), and place it on your website. That's about it though. While you can access and see other things in your account, you won't be showing impressions or earnings right away, until your account goes through the final steps of approval.





We have completed a partial review of your application, and you may begin placing AdSense code on your site. In order to help you begin using Google AdSense as fast as possible, we will conduct a further review after you’ve placed the AdSense code on your site.  We will notify you of full approval or disapproval within four (4) business days.


This paragraph above is, I think, where people are beginning to get confused. While you do get to place ad code on your site, it isn't actually going to work until the final review is completed. That paragraph says "4 business days" but given the actual time this takes, I wouldn't count on that actually happening within four days all the time. It can take four days, or it might take a week or more, depending on just how many sites and applications they have to review. They'll be trying to get through them all in four days, but these people are (contrary to some opinions) just human and can only do so much in a day. They don't work 24-7.

Please note that initially, instead of live ads, you will see blank ads - the ad unit box will blend in with the background of your webpage.  This occurs because your account is still under review. We cannot complete our review of your application until you have placed the AdSense code on your site and are sending us ad requests.


This is another paragraph in the new process that seems to be causing confusion - I'm not sure whether it's just because people aren't bothering to read it, or if it's because someone has past the "four days" noted in the above paragraph and they just expect the ads to work.


When you first place the ad code on your site, you may actually see live ads for a few minutes but you probably won't see them for very long. Once the crawler visits your site it's going to discover that your site isn't yet approved to display ads, and those ads will disappear, but the ad code will still be in your site, and that's the way it's supposed to be until you pass through the final stage of the review process.


Without having the ad code in your site, these folks won't know which sites to review, so the ad code has to be there, but the ad itself doesn't. That's because you aren't going to get paid for any ads until after the final review process, and Adsense has it set up so they can review the site with the code, but you aren't expected to display advertising you won't get paid for, so the ads aren't visible to anyone.


If you don't get the codes on your site, it won't go through the final review process, so getting the code in place is an important part of this new process, but don't expect the actual ads to display until you receive a notice saying you received approval.

Once you have been fully approved, we will notify you by email, and you will begin seeing live ads appear on your site.  You will not need to take further action to start earning revenue.

If you placed two or three ad codes in your site during the initial stages of the approval process, and  you make it through the final stages and are approved, then those ads will automatically begin displaying again. At that point, you will begin earning revenue. If you only placed one code and want more than one ad, go to your account and get started creating other ad units (there is a maximum of three ads allowed on any one page).



Once the approval is received you may want to check your site to ensure that you are happy with the ad placements and that they aren't in spots where they overlap your content, or where your content or menu overlaps or covers part of the ads.


From this final approval point onwards, you can make adjustments and fine tune the ad placements, create channels and track your stats in your adsense account. It is important to ensure you understand the rules and policies associated with being an Adsense Publisher, so make sure you follow the instructions in the balance of the email (see below) and read all information associated with Adsense in their help center.


And don't forget - NEVER click your own ads, and NEVER ask anyone to click them, and NEVER tell people to "visit your sponsors".


Good luck with your Adsense account...and happy blogging!


The balance of the email publishers will receive during the new approval process is noted below:




Even after approval, we continuously review all accounts for compliance with our policies.  If any violations are detected, your account may be disapproved or ad serving to your pages may be stopped.  If at any time you are not seeing ads appear, we recommend that you log into your AdSense account and examine any messages that may appear.

STEP 1: Access your account.

Visit http://www.google.com/adsense?sct=app-12156 and sign in using the email address and password that you submitted with your application. If you've forgotten your password, visit http://www.google.com/adsense/support/as/bin/static.py?page=ts.cs&ts=1054302&sct=app-12156. Please also make sure that you have valid contact information in your account.

STEP 2: Create an AdSense ad unit.

Visit the "My Ads" tab, confirm the product selected is "Content" and click "New ad unit."

STEP 3: Display AdSense ads on your pages.

After you create your ad unit, we'll give you the ad code to paste into the HTML source of your website so that you can show ads (after approval). For help adding the code to your pages, visit our Code Implementation Guide at http://www.google.com/adsense/support/as/bin/static.py?page=guide.cs&guide=28893&sct=app-12156. If you don't have access to edit the HTML source of your pages, please contact your webmaster or hosting company.

IMPORTANT NOTES:

* Once ads begin to appear, please don't click on your ads, even to test them -- doing so isn't permitted by the AdSense programme policies (https://www.google.com/adsense/policies).

* You can add the AdSense code to a new page or site that complies with our programme policies at any time. There's no need to inform us or apply for a new account when you do - once you have been fully approved, you may place the code on as many pages that you own as you wish.  Please make sure our crawler can access any webpage you place ad code on - see http://www.google.com/adsense/support/as/bin/answer.py?hl=en_GB&answer=10532 for details.

Have more questions? You can find answers in our Help Centre at http://www.google.com/adsense/support/as/?sct=app-12156, or the AdSense blog athttp://adsense.blogspot.com?sct=app-12156. In addition, you can post your questions to the AdSense Help Forum at http://www.google.com/support/forum/p/AdSense?sct=app-12156.

Yours Sincerely,

The Google AdSense Team








43 comments:

  1. a very good info for newbie..
    very helpful indeed.. :)

    ReplyDelete
  2. It would be great if I could get as far as getting an approval email. Unfortunately, whenever I try to get a verification email, I get an error message that says, "The publisher has no pending association with the developer site." Do you have any idea what this means, or what I am supposed to do about it? I have tried checking the help forums, only to find that a lot of other people have the same problem, with no help from Google.

    ReplyDelete
  3. Hi Tom - are you applying for Adsense through YouTube or Blogger?

    If you can post your problem in the forum and send me the link to your thread, I'll see if we can get you some help.

    ReplyDelete
  4. Thanks, Gracey. I'm the bottom post.

    http://www.google.com/support/forum/p/AdSense/thread?tid=34bb0d06498d9e22&hl=en

    I did provide an address when I applied through Blogger, so the "best answer" does not apply to me.

    ReplyDelete
  5. I applied via Blogger. I posted at this forum:

    http://www.google.com/support/forum/p/AdSense/thread?tid=34bb0d06498d9e22&hl=en

    ReplyDelete
  6. i got email from youtube for Monetization i accepted and fill the form after 24hr i got mail from google adsense

    Thank you for your interest in Google AdSense. Unfortunately, after
    reviewing your application, we're unable to accept you into Google
    AdSense at this time.

    We did not approve your application for the reasons listed below.

    Issues:

    - Page Type

    ---------------------

    What To do and i cant change my e-mailaddress in youtube in step 2

    ReplyDelete
  7. Hi Tom - sorry, I've been away for a week and just got back. Can you please start a new thread in the forum - tagging it onto an older thread that was resolved means I can't flag it for help.

    ReplyDelete
  8. Very informative post, i applied for Google ad sense and they have completed partial review of my application; do majority of people get through first part of review?

    ReplyDelete
  9. I believe the majority of applications pass the initial review provided they meet the guidelines for adsense.

    This particular process is quite new, so it's rather hard to say how many get through the final stage though.

    ReplyDelete
  10. Brother I have passed initial stage yesterday and plzzzz review my blog whether the add placement is good or not???
    thanks in advance my blog is tollydownload.blogspot.com

    ReplyDelete
  11. I can't review the ad placement on your blog because the ads are not visible during this stage of the review.

    Only Adsense can review it, and you need to wait at least 4 business days for that to happen.

    ReplyDelete
  12. Thank you Gracey I am using clicksor and infolinks now will these affect adsense approval??

    ReplyDelete
  13. Gracey,

    I have posted a new query,as you suggested. It is at http://www.google.com/support/forum/p/AdSense/thread?tid=26f56ef25c52c362&hl=en

    ReplyDelete
  14. Great article, I posted this on my twitter

    ReplyDelete
  15. i have got a getting started email after a welcome email,this second mail doesn't say me i'm approved but it says 'getting started is easy read our newbie central'

    ReplyDelete
  16. Gracey,

    Thanks to your help, I finally have ads on my site. Thanks so much for your help.

    Tom

    ReplyDelete
  17. I told you that my brother has adsense account which has been disabled today with the total earning of 106$ and the PIN had been arrived and also submitted.. so tell me that will he get his payment or adsense account back? his site URL is http://photos-universe.blogspot.com
    when he check his inbox then he found an email from Google AdSense I'm copying and pasting Email below:


    Hello Sajid Ahmed,

    While going through our records recently, we found that your AdSense
    account has posed a significant risk to our AdWords advertisers. Since
    keeping your account in our publisher network may financially damage
    our advertisers in the future, we've decided to disable your account.

    Please understand that we consider this a necessary step to protect the
    interests of both our advertisers and our other AdSense publishers. We
    realize the inconvenience this may cause you, and we thank you in
    advance for your understanding and cooperation.

    If you have any questions about your account or the actions we've
    taken, please do not reply to this email. You can find more information
    by visiting
    https://www.google.com/adsense/support/bin/answer.py?answer=57153&hl=en_US.

    Sincerely,

    The Google AdSense Team
    -------------------------------------------------------------------------------
    This message was sent from a notification-only email address that does
    not accept incoming email. Please do not reply to this message.



    and when we login to adsense account then there we find another message I'm copying and pasting message below:
    Account Disabled
    Your AdSense account for this login is currently disabled. We recommend checking your email inboxes for any messages we may have sent you regarding your account status. Sometimes our messages can be caught by email filters, so please be sure to check the Bulk/Spam folders of your email accounts as well.
    If your account was disabled for invalid click activity, please visit our Disabled Account FAQ for more information.
    Return to AdSense home.


    so now dear Gracey tell me that will this account banned affect on my blog or adsense account which I didn't get yet because my blog is not 6 months old as you said to me because we both use same Computer(IP).. so I am working on my blog my blog address is http://ideal-knowledge.blogspot.com

    please reply to my question and help us and also tell me that will I get own adsense account on same IP for my blog and what my brother should do now? tell me the What the mail wants to tell me? thanks to read my problem or post... reply please
    Update:
    please reply to my question and help us and also tell me that will I get own adsense account on same IP for my blog or I will have to change my computer or IP?
    and what my brother should do now? tell me the What the mail wants to tell me? thanks to read my problem or post... reply please

    ReplyDelete
  18. Hello Mam,


    MY Name Is Vishnu. I AM 17 Male From India. I AM A Student. 1 Week Ago My Adsense Account Is Disabled. As It IS My First Online Earning, I Want To Apply Reconsideration. But, Many Friends Suggest Me To Keep New Adsense. So, I Bought new adsense account in online for 5$. And Now I AM Using Those Ads.

    Ok.

    Mam, You May Get Some Thousands Of Messages Like This. But, I Really Need Help From You. As I Just Crossed 16(my age), I Want TO Know More About This Online Earning World.

    IT Is Difficult To Contact You In Mail And In Comments. Can You Please Show Some Blessings On Me And If You Give Your Gmail Or Skype ID.

    Its Better To Me. To Contact You.

    please

    ReplyDelete
  19. Thank you for your interest in Google AdSense. After reviewing your
    application, our specialists have found that it does not meet our program
    criteria. Therefore, we are unable to accept you into our program.

    We have certain policies in place that we believe will help ensure the
    effectiveness of Google ads for our publishers as well as for our
    advertisers. We review all publishers, and we reserve the right to decline
    any application. As we grow, we may find that we are able to expand our
    program to more web publishers with a wider variety of web content.

    Please note that we may not be able to respond to inquiries regarding the
    specific reasons for our decision. Thank you for your understanding.

    Gracey i just got this mail
    whats wrong with me
    my blog is http://tollydownload.blogspot.com

    ReplyDelete
  20. Very helpful, thanks for posting this blog!

    ReplyDelete
  21. Sai - your blog contains links to download mp3 music, which isn't allowed by Adsense.

    ReplyDelete
  22. thank you gracey for this link really appreciated. This is my case .

    This was my site design before 1st october (and using it since 2004)

    http://www.pakidil.com/olddesign.html

    this is the new design which i implement on my website after 1st october :

    http://www.pakidil.com/newdesign.html


    now i have changed it backed as it was use to be

    http://www.pakidil.com


    Again , i am really sorry i didn't know that changing the placement of
    ads will lead such kind of things, neither i got any email warning .

    Please reply here

    http://www.google.com/support/forum/p/AdSense/thread?fid=701ba4e3c23e73500004af35a6233440&hl=en

    whatever you think should i do.

    i also found that other webmasters start the same design , contents using of my site . like the chat rules same as it is and other information . so i have changed it and now i check it from http://www.copyscrape.com to clear it .

    Please also don't mention my site name there as i think other bad guys as webmaster are there and they will surely do bad thing i am 100% as some of them i got fight from msn .

    thanks
    best regards

    ReplyDelete
  23. www.ahsan.pk
    Please let me know why my adsense account was blocked.
    thanks

    ReplyDelete
  24. If you were floating Adsense ads in a floating box using that floating plugin, that would be why.

    Adsense ads are not allowed to be displaying in any sort of floating box.

    ReplyDelete
  25. Well I had obtained a policy clarification from google about that matter, and my account was not blocked because of that.
    Google replied this
    "Hi Ahsan,

    You may have ads scrolling down as long as it does not overlap the content
    of your site or interfere with the user experience.

    Sincerely,
    Andy

    The Google AdSense Team"

    My account is blocked saying
    "While reviewing your site, our team of specialists determined that it does
    not comply with the spirit of these guidelines.

    As a result, your AdSense account has been disabled."
    So please help

    ReplyDelete
  26. If Adsense did indeed send you that message...they must have a newbie in training because you may not have Adsense ads in a floating or scrolling box - at all.

    Go back to your thread in the Adsense forum, and please post a copy of that email that was sent to you with respect to that, and I'll see if someone can confirm that...but it's very simple really - it is explained in the policies that you may not have ads in floating or scrolling or expanding boxes.

    ReplyDelete
  27. Hi Gracey,
    I told you that my brother has adsense account which has been disabled today with the total earning of 106$ and the PIN had been arrived and also submitted.. so tell me that will he get his payment or adsense account back? his site URL is http://photos-universe.blogspot.com
    when he check his inbox then he found an email from Google AdSense I'm copying and pasting Email below:


    Hello Sajid Ahmed,

    While going through our records recently, we found that your AdSense
    account has posed a significant risk to our AdWords advertisers. Since
    keeping your account in our publisher network may financially damage
    our advertisers in the future, we've decided to disable your account.

    Please understand that we consider this a necessary step to protect the
    interests of both our advertisers and our other AdSense publishers. We
    realize the inconvenience this may cause you, and we thank you in
    advance for your understanding and cooperation.

    If you have any questions about your account or the actions we've
    taken, please do not reply to this email. You can find more information
    by visiting
    https://www.google.com/adsense/support/bin/answer.py?answer=57153&hl=en_US.

    Sincerely,

    The Google AdSense Team
    -------------------------------------------------------------------------------
    This message was sent from a notification-only email address that does
    not accept incoming email. Please do not reply to this message.



    and when we login to adsense account then there we find another message I'm copying and pasting message below:
    Account Disabled
    Your AdSense account for this login is currently disabled. We recommend checking your email inboxes for any messages we may have sent you regarding your account status. Sometimes our messages can be caught by email filters, so please be sure to check the Bulk/Spam folders of your email accounts as well.
    If your account was disabled for invalid click activity, please visit our Disabled Account FAQ for more information.
    Return to AdSense home.


    so now dear Gracey tell me that will this account banned affect on my blog or adsense account which I didn't get yet because my blog is not 6 months old as you said to me because we both use same Computer(IP).. so I am working on my blog my blog address is http://ideal-knowledge.blogspot.com

    please reply to my question and help us and also tell me that will I get own adsense account on same IP for my blog and what my brother should do now? tell me the What the mail wants to tell me? thanks to read my problem or post... reply please
    Update:
    please reply to my question and help us and also tell me that will I get own adsense account on same IP for my blog or I will have to change my computer or IP?
    and what my brother should do now? tell me the What the mail wants to tell me? thanks to read my problem or post... reply please

    ReplyDelete
  28. Adserving was stopped on my site.
    But my account was re-enabled after I gave reference of the above email.

    Issue ID# 2901963

    ReplyDelete
  29. Well..Many accounts banned this month... i m on second phase..lets hope for the best..

    ReplyDelete
  30. Since I have no idea what type of help you need...it's a little hard to help. You need to explain what kind of problem you're having.

    ReplyDelete
  31. Hi Gracey
    I am applied for adsense through indyarocks band got partial approval on same day i.e.,11/11/11
    but there is no option in indyarocks to place add code it says adds will displayed autometicaly once u r approved
    still now it is not fully approved help me and i also posted in adsense form link is

    http://www.google.com/support/forum/p/AdSense/thread?tid=4eef3ab225d87675&hl=en

    ReplyDelete
  32. There's nothing I can help you with. Indyarocks will have to comply with Adsense rules. If the ad code is on your indyarocks pages, it would be reviewed the same as if you placed the code yourself.

    You need to ask indyarocks to place your pub-ID in the ad code on your pages so you can get reviewed.

    ReplyDelete
  33. what will happened if account disapprove after second stage of approval , will that site will ever be eligible to apply again ?

    ReplyDelete
  34. If a site or blog is not approved during the second stage of review, you can make changes/corrections and resubmit your application to Adsense.

    A disapproval doesn't mean that it can't be approved at some time in the future when it meets all the requirements.

    ReplyDelete
  35. Excellent pieces. Keep posting such kind of information on your blog. I really impressed by your blog.
    Vee Eee Technologies

    ReplyDelete
  36. Dear Expert!

    my Adsense account was bussiness Account with fully working also payment, but i cant recived my payments in bank, so i cancled my Adsense account, and apply new Adsense account with new e-mail address with same website, but now they on second stage of review , they didnt approved my account 2 times, on same site, same contant they approved bussiness account, but when i apply as a indivial account they cant approved,

    please guide us,

    ReplyDelete
  37. You'll need to ask for help in the ADsense forum. Publishers are allowed to have both a Business account and a Personal account.

    When you post in the forum be sure to include a link to your site so someone can look at it.

    ReplyDelete
  38. Hello Gracy,
    I am BeeznessHive (Ahasan),
    I got a partial approval on my site, and asked by ad-sense team to Follow the steps below to begin placing ad code on my site:

    STEP 1: Access your account.

    Visit http://www.google.com/adsense and sign in using the email address and password you submitted with your application. If you've forgotten your password, visit: http://www.google.com/adsense/support/as/bin/static.py?page=ts.cs&ts=1054302&sct=app-api. Please also make sure you have valid contact information in your account.

    STEP 2: Create an AdSense ad unit.

    Visit the "My ads" tab, confirm the product selected is "Content" and click "+New ad unit".

    STEP 3: Implement the ad code on your pages.


    Problem is I can not access my adsense account when ever i try it goes to the application form and asks to resubmit. I looked in help center and forum but no luck yet.
    Seems nobody has any answer. Now I found you hoping that you can show me some light.....

    for details pls check this group link: https://groups.google.com/a/googleproductforums.com/d/msg/adsense/-/3sCQ_OPvM7EJ

    TIA,

    ReplyDelete
  39. Thanks' for the information mama i will follow your instructions From today

    ReplyDelete
  40. I applied for Google ad sense account and got partial approved. I placed my ad on site-http://weightlossplanblog.blogspot.ca/, but don't see anything there.
    I don't know whether it is correct or not, please can you check to make sure that its correct.

    Thanks

    ReplyDelete
  41. @Jaswinder - the ad code looks fine. You won't see anything there at all unless AdSense approve your site during the second stage of the review.

    ReplyDelete
  42. I got my AdSsenses Account approved and I placed ads on my blog. And I am using only ads on the sidebar of My Christmas Bedding Blog

    Thanks.

    ReplyDelete

Please do not drop links here using monetized URL shorteners or the comments will be marked as spam.

If you want help with an actual blog or website, please just post for help in the Adsense forum, or leave your G+ profile link. I will not publish comments with blog/website or channel links.

Thanks.