WHAT? Yes, it's true. Not only does spending time playing around with keyword values waste time, it's unlikely to result in higher paying CPCs. And there isn't any one single reason that it's true, but multiple reasons.
Hundreds of blogs write lists of these mythical keywords ... they're pretty useless, unless of course you're looking for humour. Even as far back as 2006, there were smart publishers out there who understood what was and what wasn't true about these mythical beasts.
Raise your hand if you've done it ... gone looking at lists of high paying keywords?
Yep, just what I thought. An awful lot of you have, especially the ones new to the world of advertising revenue. That isn't surprising actually. There are a plethora of unauthoritative blogs out there eschewing the greatness of using high paying keywords but the truth is ... that's a fallacy (ie: untruth, fib, lie).
Oh sure, maybe way back near the beginning of the online advertising word, these keywords were useful but in the early days, advertisers didn't have as much information, data, and knowledge available to them as they do today. Now, advertisers are a lot less willing to waste their money advertising where it doesn't count (or, put another way, a lot smarter about how they spend their advertising dollars).
Hundreds of blogs write lists of these mythical keywords ... they're pretty useless, unless of course you're looking for humour. Even as far back as 2006, there were smart publishers out there who understood what was and what wasn't true about these mythical beasts.
Raise your hand if you've done it ... gone looking at lists of high paying keywords?
Yep, just what I thought. An awful lot of you have, especially the ones new to the world of advertising revenue. That isn't surprising actually. There are a plethora of unauthoritative blogs out there eschewing the greatness of using high paying keywords but the truth is ... that's a fallacy (ie: untruth, fib, lie).
Oh sure, maybe way back near the beginning of the online advertising word, these keywords were useful but in the early days, advertisers didn't have as much information, data, and knowledge available to them as they do today. Now, advertisers are a lot less willing to waste their money advertising where it doesn't count (or, put another way, a lot smarter about how they spend their advertising dollars).





