AdSense Alert - New Formats Need Attention!

Have you seen the new AdSense ad formats yet? If not, you can find out about them and see them in the official "Inside AdSense" blog. You'll definitely want to pay attention here folks.

If you haven't looked at your own site lately, you might want to go and ogle your own ads. Last week I noticed the leaderboard ads on my site were in the new format, but it gave me something of a shock to realize that this new format (which I wasn't expecting) made the ads look too much like the content on my site. That's because I use a blended palette for my text ads, with no border. The background is the same colour as my site, so is the text and title, with the links being the same colour as normal site links (blue). I realized right away that I'd need to change my ad colour selections because of this new format that AdSense has released. Am I happy about it - nope, not at all. I would much rather that adsense release the ad format, but gave publishers a choice of whether or not to use it, or to stay with the old style ads. As it stands now, if publishers don't pay attention to their ads on their own sites, they may end up being disabled for having ads that look like content, which is against AdSense Program Policies - or at the very least, receive a warning about their ad style. I would hope that AdSense would issue warnings to publishers, since they are the ones who instituted this change with no prior notice to publishers.

So, my warning to ALL publishers is to check your sites and look at  your ads carefully to ensure they don't look like your content too much, and also double check the new formats to ensure they don't look like the ads from other advertisers. In the image posted on the Inside AdSense blog, the square ad formats appear to resemble ads from at least one other ad serving platform - a fair bit more than they did before.

It's up to publishers to ensure their sites, ad styles and ad placements do not contravene policy, so spend some time this week checking your own sites for this new ad format - and take action before they have to issue you a warning...or worse, simply disable your account.

Build & Customize Your Blogger Site Using Template Designer!

Since Blogger has come out with "Blogger in Draft" and their new Blogger Template Designer, I figured it was way past the time when I should update my old "how to build a blog" articles with a new one, focused on the template designer and how to use it. If you haven't yet tried the new blogger template designer and wonder how it works, this post if you.

When you login to your blogger dashboard, you'll see a list of all your blogs under your login.

To get started, I'll use a blog I began only as a sample to give new bloggers a start on setting up a blog. It uses an old template, and today we'll convert it from the old style blogger template to one of the new ones that you can "redesign" in the blogger Template Designer. Oh don't worry - it's really not difficult.

First thing to do is select the blog you want to convert and click the "Design" link for that blog from your dashboard. (If you don't see "Design" in your list, then look for "layout" and click that instead).

When your page loads you'll see your page layouts for your current template. Look at the top and you'll see the link for the template designer. When you click that link you'll get the template designer page, which shows your current blog design in the bottom frame, and the template designer in the top.

If you try to make any changes to an old template, you'll get a notice in the template designer that the changes aren't applicable for this template. Before desiging your own blog layouts in the template designer you need to select one of the new templates.

The old templates no longer have the ability to be changed using blogger - the section where you could change the colours and text style of the background, header text and so on no longer exist for these old templates. If you love your old template, then you can still continue to use it - but you can no longer edit it in blogger, except by using the "Edit HTML" function. If you aren't very good with that, you can download the template from blogger (from the edit html page select "download full template") and save it. You should be able to edit it manually if you know how, or use a software like alley code or nvu to edit the codes.

Okay, lets go back to the template designer. We're going to select one of the new templates so we can make it our own.

When you click one of the template designs in the "Templates" tab it will load the template as a preview, showing you what your blog would look like with the basic template design you clicked on. One thing I've run into only recently is when I want to preview a different design, I sometimes have to click the "live on blog" button before it will reload the blog with the new design. If you click through the templates and find they aren't showing the preview in the bottom frame, click "live on blog", then reselect the template you want to preview.

For now, we're going to stick with the template "Simple" by Josh Peterson. Both Simple and Asesome Inc. by Tina Chen are easy to edit and customize, and I personally tend to use one or the other when editing a blog design. You can select anyone you find suitable. And, of course, there is no reason to edit the design or colours if you LIKE the pre-set template that you select. You can simply leave it as it is and continue blogging with a new design.

If you want to edit the template for your blog, read on. Once you've selected a template, the next step is to edit the background. Click on the background tab in the template designer. Here you'll be presented with a set of colour co-ordinated theme colour choices. If you like any of them, you can select one of those.

 But you aren't limited to these, and can make individual choics in the Advanced tab. Also in this background tab you'll see an area titled "Background Image". Click the little arrow and you'll be presented with some choices for your background image. You can look through all the categories, click on images and see them on the background of your blog.

I generally select the option "no background" because I prefer simplicity on the backgrounds and prefer to let my blog contents be the focus of my pages, but for this sample blog, I'm going to upload one of my own free abstract background textures. To upload your own photo, click the "upload image" button. Images should be a minimum of 1800 X 1600, and can be larger. Click the browse button and find the image on your computer. Select it and wait for blogger to load your image.

If you're happy with your upload (or any image you find in the list) click "done". Once your back in the template designer, you can change the alignment of your image, or select tile or don't tile, or have the image stationery, or scroll with the page.

Because the images are often not as long as a full page, when you select the tiling method you'll see the demarcation line between the bottom of the image and the top were it begins again. The same will happen horizontally if your images aren't large enough. If you can upload a "seamless tile" image for your background, you'll avoid this.

For now, I'll leave my background image this way so we can move on with the design.

The next step is to decide on the layout you want for your main post, widgets and footer. Click the layout tab and you'll see three options to the right - "Body Layout", "Footer Layout" and "Adjust Width". We'll start with Body Layout.

  Looking at the sample layouts you'll note the one that currently on the blog (that one came with the Simple template we selected), and options for changing to a "no sidebar" layout to different layouts for multiple sidebars. On the whole, I prefer a simple layout with one main panel for posting and a right or left sidebar. For this blog, I'll select the fifth option with a center pane for posts and a single sidebar on either side.

When you select one of the layouts, you'll notice that this will show in your blog preview pane with your widgets set into the various spots. You can arrange these widgets when you are back in the blogger design page.

Now, select your footer choices. Click the footer layout tab and choose one of the footer options (single, double or triple footer where you can place gadgets like text or images or whatever else you can get with a gadget).

Next, select the "Adjust width" option. Here you can select the width of your post template area, and the width of the sidebars.Play with those adjustments until you like the layout. Now we're ready to move on to the Advanced Tab.

When you select Advanced you'll see a list of options where you can make changes to your blog design, like the page text, and backgrounds of various sections, you can create "tabs" for your "pages", adjust the text and text colours. Ready?

Okay first section is the page text, but I have a tendency to start with "Backgrounds" because once I've selected background colours for areas, then it's easier to decide what colour text works best. So let's ignore the Page Text for the moment and click on backgrounds. You have three choices - outer background (this is where we uploaded our image, so if you have an image, you'll want to leave that alone). If you didn't set a background image, you select a solid colour background here - white, blue, black - pretty much any colour your heart desires. Only select this if you don't have a background image, or if you have chosen a transparent background image, or if you selected a colour these set and want to change it.

 The main background in this template is set to white, but I've decided to set this to transparent. Not so much because I like it, but I want to show you how to get a transparent background if that's what you want. This works best for fairly plain backgrounds and very simple background images - not so good with the background I've chosen. To get it, select "Main Background" and in the little coloured box next to the current colour choice (white/fffff) select the small arrow and you have the ability to decide on exactly the colour you want with the colour editor, or you can select transparent from the bottom of the colour editor.

Now that I've decided on the background colour (or no colour), I'll go back up to the Page Text and set that. You can choose your font (this is for the main text of the blog), the size, whether it's all bold or all italics, and you can also select the colour. Find something you like and set it. Move on to the Links tab and set your link colours for the link, the visited link and the colour you when you hover over a link.

By now you should be growing familiar with these settings. Along with the ability to choose your exact colour, you can also choose from the list of suggested colours below each option. So go ahead and set your blog title text and colours.

Now we move on to the Tabs Text. The "tabs" are part of the "pages" function on blogger. These tabs appear as a menu, either under your header, or in your sidebar. Depending on the colours you choose, this menu can resemble a simple menu from a website. Select your font and font size, and select the text and text colour. Then move down to the Tabs Background. Here you can decide what colour the menu "buttons" are, and what colour they are when you hover over them.

You may have noticed as we click through the advanced options that there are dotted lines around some sections. These dotted lines outline the area you are selecting options and colours for. Click on the "Post Title" tab and you'll see that the outline only goes around the posting section - because what we are setting options for here is the post title - the font and the font size. Complete the choices for your Post title and post footer sections and then click on the Gadgets tab.

You'll notice all the gadgets these options include will be surrounded with the dotted lines. You can select the title colour for the gadgets.

Almost finished with the layouts - for images, unless you really want some sort of colour in the background and as a border, you can select transparent as the background and border colours, the same way as we chose a transparent background above. Otherwise, set the background and border colours to your taste, as well as the colour used for the image captions.

The last thing we'll do is set the accent colors - the accents are those thin narrow lines that separate your sidebar areas from your post area. You can set these to one of the colours in your blog, or you can make them transparent if you prefer a clean look.

And, unless you are comfortable with CSS changes, for the moment we'll leave the very last section alone. That's where you can your own CSS styles to make your style changes to the CSS.

At this point, you are basically done with your design. You can go back and change anything you like before you apply this design to your blog.

If you're ready, click "apply to blog" in upper right corner of the template designer. In a few seconds you'll see a short notice at the top of the page that your changes have been applied to your blog. Now click "back to blogger" at the upper right.

Anyone who has used an image in their header will probably need to replace the header image because most often the size will be a little different. You upload your new header image the same way you did with the old templates - click the edit link on the header gadget to remove the old image and upload your new one.

Now you've converted your blog to the "blogger in draft" Template Designer templates, but it sure doesn't look like the "Simple Template" we began with - it's entirely your own!

Here's the old blog converted using the Blogger Template Designer (you can visit the page to see it action here on blogger):

Any questions? Post a comment with your question and I'll do my best to answer it.

Copied Content Syndrome (Or Why I Got Disabled/Rejected for Adsense)

In the last few weeks we've seen an increasing number of AdSense publishers in the forums with disabled accounts. While we see disabled publishers pretty often, the number of publishers being disabled for having blogs with no original content is increasing.

AdSense has been cracking down on the copied content issue - or so it seems. So why is copied content an issue?

COPYRIGHT

There is of course the obvious reason; content copied from other authors and bloggers is copyright content. If the blogger or author has not given permission, and has not licensed their article using the Creative Commons designation, then the author has every right to expect exclusive rights to their work. That means you can't just borrow or re-use, re-purpose or redistribute the work that someone else has done. Authors discovering their work on someone else's blog will find it necessary to file a DMCA complaint, and this entails work for the author as well as investigation on the part of AdSense (or Blogger) staff. It's time that shouldn't have to be spent when bloggers and webmasters respect each other's creative work. For the author who writes their own original work, it means that they may be subject to having their AdSense account disabled because of duplicated work - in other words, even though they've written their own articles if others have copied their article to hundreds of different places, they may face disablement due to someone else's behaviour. Generally, if an author can prove their work was original they'll have a decent chance of retaining their account, but it causes a great deal of trouble for the authors of original work to have their work copied.

From the AdSense Program Policies (which all publishers must adhere to) we have this excerpt:

AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

PLAGIARISM

When  you use someone else's work without giving that author credit for the work, that's considered plagiarism. Although you may not directly place your own copyright or name name on the work, omitting the credit for the original author is seen as taking credit for the work yourself.

Not only does this put you and your AdSense account at risk, it gives you no credibility at all in terms of knowledge or experience. If you have a blog full of articles about marketing, then you need to have marketing skills and experience to write about it. If you don't, and you are simply copying what someone else has written, how do you know the information you are providing to your readers is even correct?  As an example, I have seen many blogs written by AdSense publishers - some of those have little experience with AdSense, or are new to AdSense and some of the "advice" they offer is not only wrong, it can get a publisher disabled.

ADSENSE POLICY

Regardless of the foregoing, AdSense sets the rules for the type of content they want to see in a publishers blog. By that, I don't mean they'll tell you what you can write about - that's up to you, but they do get to choose based on content whether or not a publsiher even gets approval for an AdSense account.

AdSense expects it's publishers to work for their income - nobody gets money for nothing in today's world. They look for original work - whether it's articles, artwork, photos or other types of information, they want their publisher's to add something original to the internet, rather than just regurgitating someone else's work. They want your own unique thoughts and articles - and most likely, so will your readers and visitors appreciate a thoughtful article you've written yourself over some canned article from an article catalog.

One of the items in the AdSense Program Policies is a link to the Webmaster Guidelines - publishers must also adhere to these, and AdSense expects publishers to read them, and follow their suggestions.

An excerpt from those guidelines:

Scraped content: Some webmasters make use of content taken from other, more reputable sites on the assumption that increasing the volume of web pages with random, irrelevant content is a good long-term strategy. Purely scraped content, even from high-quality sources, may not provide any added value to your users without additional useful services or content provided by your site. It's worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results.

 This doesn't mean that you can't use an article, or a part of an article as a reference in your own written work (as I've done here by quoting the guidelines directly), it means you can't simply "scrape" the content from other sites and expect AdSense to accept that. Using a paragraph from someone else's article (with references & authorization) is an acceptable method of including content you'd like to highlight or discuss from other sites. Just don't make your entire blog from non-original work.

REJECTIONS FOR CONTENT

Besides the active publishers being disabled for copied content, we are seeing more and more rejections from AdSense for sites that appear to have no original work. For those of us who write original articles, we can only see this as a good thing. It means that AdSense is beginning to value originality...or more likely that the AdWords advertisers (they pay the bills, so they do have a say) are beginning to demand their ads not appear on sites will a lot of copied stuff.

But whatever the reason, AdSense is rejecting applications more frequently for sites whose contents are nothing more than articles copied from other sites. If you are having a problem getting an AdSense application accepted and you are submitting a site that you've filled up with work that you didn't create then you might try writing a blog full of your own articles, and submitting that instead.

References:

Webmaster Guidelines
AdSense Program Policies

AdSense: How Do I Protect Myself?

We often see publishers in the AdSense Help Forum asking us to help them because their accounts were disabled. For many, the policy violations on their sites preclude us from being of much assistance. You must follow the AdSense Program Policies and the Webmaster Guidelines. If you don't, there's a good chance your account will be disabled.

Other publishers have had accounts disabled for reasons such as "invalid activity" and many ask us how this can be when they haven't clicked their own ads.

You don't have to click one (or more) ads on your website to have invalid or suspicious activity. OTHER people can cause this, and while it isn't your fault they've done so, it is your responsibility as a publisher to do everything you can to protect both the advertiser (who is the one paying the bills) and your account.

So...I can see the wheels spinning already. The big question is "well how do we do that?".

Adsense itself provides very little in the way of options that offer any sort of "protection". They offer no blocking mechanism to stop people from visiting your site or clicking your ads (notice I have no ads on this blog? Can you figure out why?)

But because they don't hand you a method to do that doesn't mean there aren't ways to look out for problem areas in your account and on your websites.

The first step: do not place adsense ads on your website and then forget about monitoring them. We've seen many publishers who placed ads on their site(s) and then didn't bother checking their sites after that. Once in a while they'd check their AdSense accounts to see if they earned any money, but never really kept track of what was actually happening on their websites.

The second step: track, track and track. What that means is that you should find a third-party (ie: not one provided by adsense) statistical tracking code and install it on your website(s). Third party trackers often provide useful information that AdSense and Analytics doesn't - for instance, the IP address of all visitors and what those visitors looked at (what pages) while on your site, and what they clicked on . And this is information you need to help protect your account.

Warning: there is a word of warning that goes along with using third-party stats. These third-party scripts CANNOT, CANNOT, CANNOT (I'll repeat that just in case you didn't get it, CANNOT) tell the difference between a valid click for adsense and an invalid click. In a lot of cases, third-party stats register clicks that don't actually occur. I won't get into the hows and whys because that's a technical issue that would take way too long for me to explain, so you'll have to trust me a little on this. DO NOT expect these stats to show you the correct ad clicks for AdSense. What AdSense records as a click and what third-party trackers record as a click WILL NOT likely match. If that is going to freak you out some, then don't use third-party trackers. Unfortunately, this is likely going to be the only way to protect yourself. If you can ignore the differences in click records (just don't look at them in a third-party counter) then get one onto your site.

The third step: visit your third party stats and your adsense stats DAILY, or at the very least every other day. If you only look at them once a month it would be too late to head off any problems, or to institute control over any website that has become the target of some malicious "click-bomber".

HOW THE STATISTICS CAN HELP YOU

In the help forums we have a long-time publisher (known only as Publisher1) who has suffered through a very long bout of malicious behaviour from one visitor. His problem was spread out over many weeks and involved many, many fraudulent and invalid clicks, among other things.

Publisher1 still has his AdSense account though. And he was able to oust the click-bomber by taking a pro-active stance and by taking charge of the situation. How did he do that? I'll let him tell you the story, because he very kindly posted two articles to the AdSense Help forum that explain HOW to protect yourself against stuff like this. You may not be able to stop it from happening, but the steps you take when it does are what will help you keep your Adsense account.

FACING AND BEATING A CLICK-BOMBER'S ATTACK

The Crash Course Emergency Strategy for Click-bombing Attacks

Please, please, please go and read the information provided at those two links, and then bookmark them. You'll be doing yourself a big favour. Some day, you may need this information to keep your AdSense account alive.

Oh - one more thing. Remember to thank Publisher1 for sharing his experience to help others.

AdSense Name Changes - What's In A Name?

What's your name? No, I mean your real name...the name on your identity papers, birth certificate or passport?

Well, when you apply for a personal or individual AdSense account, this is the name you must use. That's what AdSense would consider your payee name. When entering your payee name for AdSense on your account application, it's vastly important that you get it right. Sounds easy, doesn't it? Apparently it isn't as easy as that. I can't even begin to tell you how many people come to the forum trying to find out how to change their payee name after they've been approved.

AdSense doesn't allow complete name changes. Only in a very few areas they allow you to edit your payee name if you've made a spelling mistake on the application, and they allow changes if you've married and had a name change. Other than that, you simply can't change your payee name in your account.

Changing the payee name from your name to your brother or sister's name would be considered an account transfer, which AdSense doesn't allow.

It appears that now most areas (with the exception of a few) don't have the ability to even edit their payee name to correct a spelling error.

In an AdSense account the payee name will have a link next to it to allow you to make corrections. If this link is not active, doesn't appear, or is grayed out, then you have no way to edit your payee name yourself.

The AdSense Help Center has a form that explains how to change a payee name, and includes a list of countries where payee names cannot be changed at all. From what we've seen lately in the forums, there now appears to be more countries that can't make these changes, but AdSense doesn't seem to have added them onto the listing yet. What that means is without a way to correct your name, you would still have to follow the instructions given, even if your country is not spelled out on the list.

Changing the payee name for countries or accounts who can't access the edit link is time consuming and often frustrating. Which is why it is so important to get your payee name right on your application - get it right the first time and you won't need to go through these steps.

To change your payee name if there's no active edit link you must first cancel your current AdSense account. Yes, cancel it. To do that, you must use the cancellation request form - do not simply delete your account. That will cause you all kinds of problems. Follow the steps on the cancellation form. If you have already accrued earnings in your current account and those earnings are over $10.00 US then AdSense will forward those earnings to you - they are usually issued 90 days after you cancel your account.

Account cancellations are permanent. Once you cancel the current account you cannot get it back and will need to open a new account.

Once you have received notification from AdSense that your current account is closed, you need to apply for a new AdSense account, making sure your payee name and address details are correct.

I'm sure some of you are wondering how so many people get their names wrong in the first place. Some are simply due to typing errors; some are due to the characters of different languages; some people apply with their user ID instead of their real names; and many are from invalid account acquirement. Some people have others apply for them, some people try to buy AdSense accounts because they can't get their own - the people actually applying for the account are not the people who will own the account, and very often the payee name is not entered correctly. Some are simply trying to "snow the system" by using someone else's name to get an account, thinking they can change the name later.

These latter reasons and people are the ones you have to thank for AdSense not allowing name changes - too much fraudulent activity in the past and even in the present time is now increasing the list of countries that can't make changes to their accounts - or at least it appears that way.

Although the question has been asked (what countries have been added to the list) AdSense has not issued a new list, nor given any indication that other countries were added, so we're left to guess.

So no matter where you live, getting your payee name right when you apply is crucial if you don't want to have to go through an account cancellation and reapplication later on.