Copied Content Syndrome (Or Why I Got Disabled/Rejected for Adsense)

In the last few weeks we've seen an increasing number of AdSense publishers in the forums with disabled accounts. While we see disabled publishers pretty often, the number of publishers being disabled for having blogs with no original content is increasing.

AdSense has been cracking down on the copied content issue - or so it seems. So why is copied content an issue?

COPYRIGHT

There is of course the obvious reason; content copied from other authors and bloggers is copyright content. If the blogger or author has not given permission, and has not licensed their article using the Creative Commons designation, then the author has every right to expect exclusive rights to their work. That means you can't just borrow or re-use, re-purpose or redistribute the work that someone else has done. Authors discovering their work on someone else's blog will find it necessary to file a DMCA complaint, and this entails work for the author as well as investigation on the part of AdSense (or Blogger) staff. It's time that shouldn't have to be spent when bloggers and webmasters respect each other's creative work. For the author who writes their own original work, it means that they may be subject to having their AdSense account disabled because of duplicated work - in other words, even though they've written their own articles if others have copied their article to hundreds of different places, they may face disablement due to someone else's behaviour. Generally, if an author can prove their work was original they'll have a decent chance of retaining their account, but it causes a great deal of trouble for the authors of original work to have their work copied.

From the AdSense Program Policies (which all publishers must adhere to) we have this excerpt:

AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

PLAGIARISM

When  you use someone else's work without giving that author credit for the work, that's considered plagiarism. Although you may not directly place your own copyright or name name on the work, omitting the credit for the original author is seen as taking credit for the work yourself.

Not only does this put you and your AdSense account at risk, it gives you no credibility at all in terms of knowledge or experience. If you have a blog full of articles about marketing, then you need to have marketing skills and experience to write about it. If you don't, and you are simply copying what someone else has written, how do you know the information you are providing to your readers is even correct?  As an example, I have seen many blogs written by AdSense publishers - some of those have little experience with AdSense, or are new to AdSense and some of the "advice" they offer is not only wrong, it can get a publisher disabled.

ADSENSE POLICY

Regardless of the foregoing, AdSense sets the rules for the type of content they want to see in a publishers blog. By that, I don't mean they'll tell you what you can write about - that's up to you, but they do get to choose based on content whether or not a publsiher even gets approval for an AdSense account.

AdSense expects it's publishers to work for their income - nobody gets money for nothing in today's world. They look for original work - whether it's articles, artwork, photos or other types of information, they want their publisher's to add something original to the internet, rather than just regurgitating someone else's work. They want your own unique thoughts and articles - and most likely, so will your readers and visitors appreciate a thoughtful article you've written yourself over some canned article from an article catalog.

One of the items in the AdSense Program Policies is a link to the Webmaster Guidelines - publishers must also adhere to these, and AdSense expects publishers to read them, and follow their suggestions.

An excerpt from those guidelines:

Scraped content: Some webmasters make use of content taken from other, more reputable sites on the assumption that increasing the volume of web pages with random, irrelevant content is a good long-term strategy. Purely scraped content, even from high-quality sources, may not provide any added value to your users without additional useful services or content provided by your site. It's worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results.

 This doesn't mean that you can't use an article, or a part of an article as a reference in your own written work (as I've done here by quoting the guidelines directly), it means you can't simply "scrape" the content from other sites and expect AdSense to accept that. Using a paragraph from someone else's article (with references & authorization) is an acceptable method of including content you'd like to highlight or discuss from other sites. Just don't make your entire blog from non-original work.

REJECTIONS FOR CONTENT

Besides the active publishers being disabled for copied content, we are seeing more and more rejections from AdSense for sites that appear to have no original work. For those of us who write original articles, we can only see this as a good thing. It means that AdSense is beginning to value originality...or more likely that the AdWords advertisers (they pay the bills, so they do have a say) are beginning to demand their ads not appear on sites will a lot of copied stuff.

But whatever the reason, AdSense is rejecting applications more frequently for sites whose contents are nothing more than articles copied from other sites. If you are having a problem getting an AdSense application accepted and you are submitting a site that you've filled up with work that you didn't create then you might try writing a blog full of your own articles, and submitting that instead.

References:

Webmaster Guidelines
AdSense Program Policies

AdSense: How Do I Protect Myself?

We often see publishers in the AdSense Help Forum asking us to help them because their accounts were disabled. For many, the policy violations on their sites preclude us from being of much assistance. You must follow the AdSense Program Policies and the Webmaster Guidelines. If you don't, there's a good chance your account will be disabled.

Other publishers have had accounts disabled for reasons such as "invalid activity" and many ask us how this can be when they haven't clicked their own ads.

You don't have to click one (or more) ads on your website to have invalid or suspicious activity. OTHER people can cause this, and while it isn't your fault they've done so, it is your responsibility as a publisher to do everything you can to protect both the advertiser (who is the one paying the bills) and your account.

So...I can see the wheels spinning already. The big question is "well how do we do that?".

Adsense itself provides very little in the way of options that offer any sort of "protection". They offer no blocking mechanism to stop people from visiting your site or clicking your ads (notice I have no ads on this blog? Can you figure out why?)

But because they don't hand you a method to do that doesn't mean there aren't ways to look out for problem areas in your account and on your websites.

The first step: do not place adsense ads on your website and then forget about monitoring them. We've seen many publishers who placed ads on their site(s) and then didn't bother checking their sites after that. Once in a while they'd check their AdSense accounts to see if they earned any money, but never really kept track of what was actually happening on their websites.

The second step: track, track and track. What that means is that you should find a third-party (ie: not one provided by adsense) statistical tracking code and install it on your website(s). Third party trackers often provide useful information that AdSense and Analytics doesn't - for instance, the IP address of all visitors and what those visitors looked at (what pages) while on your site, and what they clicked on . And this is information you need to help protect your account.

Warning: there is a word of warning that goes along with using third-party stats. These third-party scripts CANNOT, CANNOT, CANNOT (I'll repeat that just in case you didn't get it, CANNOT) tell the difference between a valid click for adsense and an invalid click. In a lot of cases, third-party stats register clicks that don't actually occur. I won't get into the hows and whys because that's a technical issue that would take way too long for me to explain, so you'll have to trust me a little on this. DO NOT expect these stats to show you the correct ad clicks for AdSense. What AdSense records as a click and what third-party trackers record as a click WILL NOT likely match. If that is going to freak you out some, then don't use third-party trackers. Unfortunately, this is likely going to be the only way to protect yourself. If you can ignore the differences in click records (just don't look at them in a third-party counter) then get one onto your site.

The third step: visit your third party stats and your adsense stats DAILY, or at the very least every other day. If you only look at them once a month it would be too late to head off any problems, or to institute control over any website that has become the target of some malicious "click-bomber".

HOW THE STATISTICS CAN HELP YOU

In the help forums we have a long-time publisher (known only as Publisher1) who has suffered through a very long bout of malicious behaviour from one visitor. His problem was spread out over many weeks and involved many, many fraudulent and invalid clicks, among other things.

Publisher1 still has his AdSense account though. And he was able to oust the click-bomber by taking a pro-active stance and by taking charge of the situation. How did he do that? I'll let him tell you the story, because he very kindly posted two articles to the AdSense Help forum that explain HOW to protect yourself against stuff like this. You may not be able to stop it from happening, but the steps you take when it does are what will help you keep your Adsense account.

FACING AND BEATING A CLICK-BOMBER'S ATTACK

The Crash Course Emergency Strategy for Click-bombing Attacks

Please, please, please go and read the information provided at those two links, and then bookmark them. You'll be doing yourself a big favour. Some day, you may need this information to keep your AdSense account alive.

Oh - one more thing. Remember to thank Publisher1 for sharing his experience to help others.

AdSense Name Changes - What's In A Name?

What's your name? No, I mean your real name...the name on your identity papers, birth certificate or passport?

Well, when you apply for a personal or individual AdSense account, this is the name you must use. That's what AdSense would consider your payee name. When entering your payee name for AdSense on your account application, it's vastly important that you get it right. Sounds easy, doesn't it? Apparently it isn't as easy as that. I can't even begin to tell you how many people come to the forum trying to find out how to change their payee name after they've been approved.

AdSense doesn't allow complete name changes. Only in a very few areas they allow you to edit your payee name if you've made a spelling mistake on the application, and they allow changes if you've married and had a name change. Other than that, you simply can't change your payee name in your account.

Changing the payee name from your name to your brother or sister's name would be considered an account transfer, which AdSense doesn't allow.

It appears that now most areas (with the exception of a few) don't have the ability to even edit their payee name to correct a spelling error.

In an AdSense account the payee name will have a link next to it to allow you to make corrections. If this link is not active, doesn't appear, or is grayed out, then you have no way to edit your payee name yourself.

The AdSense Help Center has a form that explains how to change a payee name, and includes a list of countries where payee names cannot be changed at all. From what we've seen lately in the forums, there now appears to be more countries that can't make these changes, but AdSense doesn't seem to have added them onto the listing yet. What that means is without a way to correct your name, you would still have to follow the instructions given, even if your country is not spelled out on the list.

Changing the payee name for countries or accounts who can't access the edit link is time consuming and often frustrating. Which is why it is so important to get your payee name right on your application - get it right the first time and you won't need to go through these steps.

To change your payee name if there's no active edit link you must first cancel your current AdSense account. Yes, cancel it. To do that, you must use the cancellation request form - do not simply delete your account. That will cause you all kinds of problems. Follow the steps on the cancellation form. If you have already accrued earnings in your current account and those earnings are over $10.00 US then AdSense will forward those earnings to you - they are usually issued 90 days after you cancel your account.

Account cancellations are permanent. Once you cancel the current account you cannot get it back and will need to open a new account.

Once you have received notification from AdSense that your current account is closed, you need to apply for a new AdSense account, making sure your payee name and address details are correct.

I'm sure some of you are wondering how so many people get their names wrong in the first place. Some are simply due to typing errors; some are due to the characters of different languages; some people apply with their user ID instead of their real names; and many are from invalid account acquirement. Some people have others apply for them, some people try to buy AdSense accounts because they can't get their own - the people actually applying for the account are not the people who will own the account, and very often the payee name is not entered correctly. Some are simply trying to "snow the system" by using someone else's name to get an account, thinking they can change the name later.

These latter reasons and people are the ones you have to thank for AdSense not allowing name changes - too much fraudulent activity in the past and even in the present time is now increasing the list of countries that can't make changes to their accounts - or at least it appears that way.

Although the question has been asked (what countries have been added to the list) AdSense has not issued a new list, nor given any indication that other countries were added, so we're left to guess.

So no matter where you live, getting your payee name right when you apply is crucial if you don't want to have to go through an account cancellation and reapplication later on.

AdSense - It's Not An Entitlement

Did the title get your attention? Good. It was supposed to.
AdSense is a free program operated by Google, but that doesn't mean everyone automatically gets to use it. Because it's free doesn't entitle you to have it.
Even free programs tend to come with some "strings" attached.
This one has guidelines and rules, and requirements for quality. If you don't meet those, you won't be approved.
And yes, they do have to approve you.
And no, they don't even have to tell you why they haven't approved you.
AdSense and Google are like any other business, or any other customer you may approach. They can choose to hire you or choose not to. They don't have to provide you with a reason.
Let's say you cut lawns for a living. When you knock on a person's door and offer to cut their lawn, they can say yes or no. If they say no, do you ask them why they said no? Unless you are really aggressive, you probably won't. You'll just move on to the next possible customer.
Why is AdSense any different then? It really isn't.
AdSense does send emails with a variety of reasons why you may not qualify, and it's up to the applicant to figure out why.
If an applicant takes the time to read the whopping amount of information available in the Help Center, they'd probably be able to figure out why.
To get an AdSense account you must meet the quality guidelines, you must have a viable website or blog with lots of content, in some countries you must have six months worth of content, you must not have had a previously disabled AdSense account, you must not have large amounts of copied content, you must not have copyright infringements, you must not have adult, gambling, drug or firearms content or links...and the list goes on.
Preparing for an AdSense account is work. Free doesn't necessarily mean "easy".
Every success comes from working hard. People seldom prosper by doing nothing.
If you want an account and haven't been able to get approved, there is help. The Help Center contains all the information you need. The Help Forum has a myriad of volunteers willing to help.
Just don't go into AdSense with an attitude of entitlement. Nobody is entitled to it. Everyone can apply for it.
Whether you succeed or not is up to you.

Read the official adsense blog for ideas on what really works - Inside AdSense

originally published by me at Qondio

The AdSense Test - Part 2

Answers to the Test Questions
1. If you don't know what a URL is or where to find your URL, then you aren't ready for AdSense.
A "url" is the address that appears in your browser's bar when you visit a website. The url will start with "http://".
2 & 3. If you don't know what html is or how to access it, then you aren't ready for AdSense.
"Html" is a coding format that you'll find on most websites and you may see it designated as xhtml1. To see this code (or the code any website is made up of) you can use your browser's tool bar. Click on "View" and then look for "source" or "page source". When the dialogue box opens you'll see a bunch of stuff that may not make much sense to you, but makes sense to the robots who crawl and index these sites.
In order to be able to add AdSense codes to a website, you have to be able to edit this html code. You can't do that using a browser (unless you are a web developer and have the proper tools). Most people would use the same tool they used to build their website in order to access their code.
You don't need to know a lot of html or have a lot of coding experience, but you need to have enough to follow the instructions given to insert these adsense ad codes into your website correctly.
Blogs usually have a different method for adding the code, but you still need to understand some basic html.
4. If you don't understand how to copy and paste from one page to another, you'll have trouble inserting the code into your website.
5. If you don't have your own website or blog, you won't be able to access the html or apply the AdSense ad code to a page.
You can't place codes on anyone else's website without permission. All those sites you see that say you can earn money putting links on sites for AdSense are just plain wrong. It doesn't work that way.
Sites like Facebook, MySpace, Orkut and other similar communities cannot be used as your website.
6 -10. AdSense is designed for websites that are completed, or blogs that have a lot of content and are regularly updated.
If your website isn't launched, then you don't apply for AdSense.
If your blog doesn't have 6 months worth of original content, then don't apply.
What you can do is spend time creating content. AdSense requires publishers to have created their own content. The Webmaster Guidelines say we must have "considerable original content". Original content means content that you create, not content that you copy.
Many countries must have a website or blog that is 6 months old and has 6 months worth of content. An empty blog that is 6 months old does not qualify.
Websites and blogs without at least some visitors will do very poorly with AdSense and may take months before you have enough visitors to see any earnings at all. Placing ads on a website nobody sees is not good for the advertisers who pay for the ads, so it's not good for AdSense.
Putting ads on your website does not bring you visitors. You must have the visitors first.
11. Sites displaying AdSense must not contain, nor link to sites that have illegal content, such as pirated movies and music, hacked or cracked software (open source software is fine), copyright material such as photos and artwork. If your blog contains any of this, or links to sites that contain any of this, then it isn't suitable for AdSense.
12. While there is no reason you can't use embedded videos from YouTube on your blog or website, a blog or website that contains nothing but videos will not get you an AdSense account.
This is not considered "original" content, unless you created these videos yourself. Videos must not contain copyright infringements, like music or movies, or cammed/copied TV programs.
13-15. Since all publishers are required to follow the rules of the program and it's policies, and must agree to the terms of service, it is imperative that you understand what you've read, and yes you must, in fact, READ them. If you don't, it would not take very long for you to lose your account and whatever earnings you accrued.
These policies are your "warnings" - they explain what is expected from publishers, and what happens if you don't follow them.
16. There are thousands of sites and blogs on the internet that purport to have the "secret" to AdSense, and for just $1.97 (similar amounts in different places) they'll send you a free trial of their program. What they don't tell you is that after they send you that "free" trial, you will be charged every month to the tune of about $79 or more.
What they also don't tell you is that nearly all the information they'll provide is information you can find for free - at the AdSense Help Center, or by reading the hundreds of "real" bloggers out there who give you the information you need for nothing.

What You Can Do if You Didn't Pass The Test

Go to the AdSense Help Center and start reading. They have a section called "Newbie Central" that gives you some idea of what the program is about.
Read the AdSense Program Policies, the Webmaster Guidelines and the Terms of Service.
Ask questions in the help forum (after you've read the material).
Sign up for a free blog on Blogger.com and start working on your first blog. Or learn how to build a website using free online tools - just search for "how to build a free website".
Pretty soon, you'll be ready for AdSense.

The AdSense Test

Are You Ready for AdSense?

Contrary to many articles you may find scattered across the internet, Adsense is NOT for everyone. At least, not until you understand a few things and are prepared to follow the program and it's rules.

Are you ready for AdSense? Take the test and find out.

 
1. Do you know what a URL is?
2. Do you know what html is?
3. Do you know how to access html code?
4. Do you know how to copy and paste?
5. Do you have your own website or blog?
6. Is your website complete and launched?
7. Do you already have a stream of visitors to your website or blog?
8. Is your blog full of rich original content?
9. Did you write all your own articles?
10. Did you copy articles from other people?
11. Do you have free movies, music, or software links?
12. Is your site full of other people's videos?
13. Did you read the AdSense Program Policies and understand them?
14. Did you read the Webmaster Guidelines and understand them?
15. Did you read the Terms of Service and understand them?
16. Did you pay anyone for an AdSense "program"?

I'm sure some of you are probably thinking this is a joke, but it really isn't.
These are the sort of things we find ourselves answering in the AdSense Help Forums every day. Many people ask what a URL is and where they find it, or how to get one. Many more never bother to read the rules. Hundreds are taken in by websites selling a "product" related to Adsense. The fact is, you don't need to pay anyone at all to use AdSense.
Stay tuned for the Answers and explanations in The AdSense Test - Part 2


note: originally published on Qondio

Phishing for AdSense - or How Not to Get Hacked

In recent weeks I have noticed an increase in spam email coming into my mail accounts. In particular, these emails are purported to be from:

AdSense
AdWords
Blogger
Google

To date, none of them have actually been from any of those places, except the most recent one. They have been from spammers and scammers who hope someone will click a link in the email. Once clicked, the link will take a person to a page that is most likely set up to resemble a real page from any of those places, however, any sign in information you enter will be captured and used by the scammer.

How Will a Spammer/Scammer/Phisher Use My Information

If you use AdSense, they'll have the information to login to your AdSense account and redirect your earnings to themselves, or the information close out your account, or to do anything you can do in your AdSense account.

If you use Blogger, they'll have access to all your blogs. This means they can edit or change them, including putting their own adsense codes on your blog and removing yours. Most likely they are hoping your blogger login information is the same as your AdSense login. And it probably is.

With the Google account they can login to any service you use under Google.

What To Do When You Get An Email From any Google Source

The first thing you should do - don't panic. These guys often send emails saying your AdSense account has been disabled, and telling you to click the link to have it restored. The same sort of email is also used for Blogger accounts. Whatever you do, don't click any links in an email, even if you think it's from AdSense. Find out first who it's really from.

AdSense may indeed send you an email that your account is disabled, if it really is. And they do contain links, but usually the link leads only to a page on the AdSense Help Center.

The next thing you should do is check the header information. If you use gmail for your login you can show the header information by opening the email.

If you use the newer version of gmail, there is a link near the top and off to the right a little that says "show details".

When you click that, gmail will display the information in the email headers.


Check the information in the "From" and "Reply To" fields, as well as the "mailed by" and "signed-by" fields.

If you are still not certain, go the help forum and ask for help deciphering whether or not it's "really" from AdSense or Google or Blogger. Be sure to use the appropriate forum - if the email says it's from Blogger, use the Blogger help forum, if it says it's from AdSense, use the AdSense help forum.

When you are unsure - under no circumstances should you click any link in the email.

You can check the link by using the google safe browsing diagnostic page for the link. You do that by typing this string in the search bar and appending it with the page named in the link below - the link below is using the url for the blog you are reading now:

http://www.google.com/safebrowsing/diagnostic?site=http://helpfulinformationfornewbies.blogspot.com/

Change the part in red to the page url in the email link.

The linked page in the email used in the example above can be seen below:

http://www.google.com/safebrowsing/diagnostic?site=http//:www.google.com/adplanner

This tool will tell you whether or not the site is hosting any malware or has been seen in the past to hold any malware.

Other things you can do are to copy the link from your email and enter it into your browser search bar. This will take you to the page that the link goes to, where you can see the information on the page.

Look at the page carefully and note it's location displayed in the browser. In the case of the email I used as an example, the browser displays the following URL ("x" replaces the real information to protect the innocent):

You can see that this URL goes to a secure google accounts login page for the Google Ad Planner.

If you are still uncomfortable about clicking anything on this page, then leave the page and navigate on your own to your Google Accounts page the way you normally would. Click on the service link from your own Google Accounts page (for wherever the email is from - Blogger or AdSense) and login from there.

Take Charge of Your Own Security

Never click links in an email without first ensuring it's security.
Use safe browsing ad-ons or plug-ins to avoid phishing or malware sites.
Use pop-up blockers to prevent scam ads from showing.
Read and investigate things before you sign up or click any links.


Places You can Find Help with Security Issues

"What The Tech Forums" - trustworthy and helpful with useful free software listings

"Safer Networking Forums" - also trustworthy will some excellent free software on site

"Google Search Help" - helpful information in their Help Center for safe surfing & browsing.

AdSense and India

Today's post is directed at prospective publishers from India. I have debated with myself for some time now whether or not to address this issue in my blog, mainly because picking out any one group of people might give the wrong impression. Hopefully, I don't offend anyone with this.

I chose to write this post because we have been seeing some questions in the AdSense Help forums lately that should be addressed.

Please keep in mind, I don't work for AdSense (or Google) and I do not represent them, so these answers are not to be considered "official", but are based on what we've seen, or read in the official AdSense Help Center or the Inside AdSense blog.

The first question of concern is this one:

"Is It True That AdSense is No Longer Accepting Applications from India?"

As far as we can tell, this is not true. AdSense is still accepting applications from publishers in India.

Like any propsective publisher who fills out an application, publishers from India must meet all the qualifications in order for their application to be accepted.

Whoever is telling people that Indian publishers are not being accepted anymore at AdSense because they are from India, is wrong.

The next "most asked" question is this:

"Is it true we can't use a blogspot address and must get a domain name if we are from India?"

The answer again, is no - this is not true.

Any publisher may apply for an AdSense account using a blogspot address. There is no requirement to purchase a domain or webhosting to get started, so don't let anyone talk you into buying a domain name before you are ready, or before you can afford it.

Blogspot addresses are perfectly acceptable to AdSense, providing the blog you use to apply for AdSense with meets all the policy requirements.

The last big question is:

"Why does a publisher from India have to wait 6 months?"

This one is harder to answer. It's one that we can only guess at, based on some of what we've experienced in helping Indian publishers.

The official statement in the AdSense help center says "In some locations, including China and India, we require publishers to have owned their sites for 6 months. We've taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers." (notation: quoted directly from the AdSense pages linked above.)

This means that the six month stipulation is not just in India and China, but it does include India and China. To my knowledge, there is no "official" list for the countries, so "in some countries" could mean any country AdSense chooses to include. For the most part, we are noticing this seems to be applied to many Asian countries, not just India.

My own observations seem to show that there are enormous numbers of people from India trying to get AdSense accounts, and trying to do so before they understand what is required of them in order to get approval.

I'm not sure why this is, though in some cases it might be differences in language and how well a person understands what they have read when they signed up for AdSense. (This is not, of course, limited to Indian publishers but to a lot of publishers for whom English is not the native tongue.)

Another thing I have noted with publishers from countries outside of the USA (keep in mind that I am not in the USA either) is that many of them do not understand or even are aware of the differences in legal requirements between their own countries and the USA.

In the USA, copyright infringements can cause all sorts of problems, and many non-US publishers don't seem to understand why they can't use copyrighted items, or why they can't give away things like illegal software.

There are many websites I have reviewed for publishers (many from India as well as other areas) that contain illegal software, movies, music and wallpapers, and this will be one of the reasons for not getting your application approved.

And it's one of the reasons you can have your account disabled too - no matter where you live.

If you read the Terms of Service for AdSense, down near the very end it says that AdSense is bound by the Laws of California and the USA and since they must operate under those laws, any publisher must also conform to those laws. This is an important bit of information that a lot of publishers miss seeing.

Webmaster Guidelines

One other thing that many new or applying publishers miss is the Webmaster Guidelines. These go hand-in-hand with the AdSense Program Policies, and all publishers are required to adhere to both of these.

Webmaster Guidelines indicate that a publisher must have "substantial original content". I suppose "substantial" will mean different things since it's a little subjective, but it really means you must have "enough" content to be accepted for AdSense. So what is "enough"? Since they don't actually give us any stiplulations about what "enough" is for AdSense, we have to guess at it. My own opinion is that you should have at least 10 lengthy posts (175 to 200 words or more per post) in your blog before you apply for AdSense. 20 would be better. And they should really be written works of your own, not articles you've copied from someone else, or from somewhere else.


Other Important Considerations

Other things of importance you need to consider when applying for AdSense.

You MUST use your own identity - your own name and address and country, and personal details. Otherwise, when it comes time to get paid, you won't be able to.

Publishers in many countries may not change their payee name, nor their country. AdSense simply does not allow this.

This means you would be required to cancel your approved AdSense account, and then apply for a new one all over again, using the correct information, so make sure your application for AdSense has the correct name and the correct country. This is very important if you want to get your payments, so don't try to get quicker approval by using a different country. You can't change it later.

If you have any questions about your application before you submit it to AdSense, post a question in the AdSense help forum - don't be afraid to ask for help. If it's a question we can answer in the forum, we will do our best to help you.

If you want to ask a question here, please feel free to leave a comment, and we'll address your question as well as we can. We aren't perfect, and we aren't AdSense, but we are certainly willing to help you have a successful AdSense application.

One final note: there seems to be quite a lot of rejection emails (for everyone, from just about anywhere) for "Domain Ownership not Evident" when people apply with a Blogger blog.

That's because blogspot URLs are considered "subdomains". In order to have adsense approve that blogspot URL, you MUST submit an application to Adsense using the "Monetize" link on your blog's dashboard.

That lets adsense crawlers know that your blog is a blogspot blog, and not just a regular subdomain.

Editing the HTML in the Blogger Template

NOTE: For information on editing and creating your blog using the Blogger in Draft, and the new Template Designer, please see this OTHER (newer) post!

Here we are, on the last step of the basic editing process for your blogger. This option can be found in your Layout section under "Edit HTML", and it looks like this when you get to the page:

The first thing you want to do is backup your template, so click the "Download Full Template" link and save it. If you are using a basic blogger template and haven't made any customized changes to the HTML then you probably don't need to do this, but it's a good habit to get into.

You will also want to backup your blog itself, so go to the Settings Tab and Select Basic. Right at the top is an option to export or import a blog. Select the Export option and save the blog on your hard drive. If anything goes wrong when you edit the html of your template you now have the data in your blog (the blog backup) and the original data from your template (the template backup) so you can restore your blog.

Editing the HTML is really not such a good idea if you don't have any experience at all with coding or html - blog templates contain CSS codes too, and if you aren't familiar with this, making a change in one place of the CSS can horribly affect something else, or can have no affect at all, because something needs changed elsewhere within the template.

Since the instructions I am giving are for total newbies (ie: people with no blogging or website editing experience) covering this sort of html change would take much more than a few simple instructions.

What I will show you is how to add things like the verification code for webmaster tools, or google analytics, or third party statcounters.

It's usually fairly simple since they actually give you the code and instruct you where to place it. The verification code goes in the head section of the template (see the blue text below), and you can also edit your blog description in the meta content (see the orange text), as well as adding additional keywords (see the red text). These are very simple edits, and as long as you keep your additions between the brackets and the quote marks, you should be fine. Note that you can add codes to the html/javascript widgets also and some codes require that they be added at the end of the body section, so be sure to read the instructions for whatever code you are planning to use.

Be careful when adding extra keywords. Keywords should only relate to your blog's content and subject matter. Trying to put keywords here that you think are "highly paying" but have nothing to do with your blog will actually lose you results in the search engine. Keep your keywords to a reasonable number - between 7 and 15 is usually good. Too many and your site could be considered spam, or could be penalized in searches because of keyword stuffing. Sometimes more is not better. The same can be said of the description field - don't make this too long, and make sure it describes your blog and it's contents.


The last thing you'll notice in the code above is one I added for a favicon - that's the little picture that displays beside the url of your blog in your browser's search bar - for standard blogger blogs, it's usually Blogger's white "B" in the orange square, but you can have your own if you want.

The first thing you need to is create the icon file. If you don't do image or graphic stuff at all, you could just do a web search for free icons, and find one you like that matches your blog, but they aren't hard to create. Many free image software programs can create an icon file from a picture. You will need to crop and resize your image file to 32 X 32 pixels, so make sure whatever you choose can actually be seen and recognized at that size. Then you need to save the file with a .ico extension, so make sure your editing software can do that.

You need to upload that file somewhere that you can link to it - photobucket, imagecave, your own web server, or even a picasa album.

Insert the code for the icon file into the html of your template (see the green code). Where the example shows this url reference:

http : //photographyofgrace.com/ favicon2.ico

You need to remove that (unless of course you plan to use my favico) and replace it with the url to your own favicon file. The balance of the code remains the same.

If you look around the internet, you'll find other easy tweaks you add into the head section of your template's html - things that can help with SEO for instance.

If you really want to edit the design portion of your template, the wisest thing to do is download the template and play around with it in an editor (try NVu or AlleyCode - they're both free). Once you have something you like, you can upload it (after backing up everything) using the "Upload a template from a file on your hard drive" option on the Edit Html page.

That's also how you upload any free template you might find on the web.

That pretty much concludes the basic editing for blogs, and getting started with Blogger.


Remember the blog we first started off with? Well, it's had some changes over the course of this little series, and now it's finished and ready for someone to blog their heart out (have a look):

Building a Blog With Blogger

Editing Your Blogger Design & Layout

NOTE: For information on editing and creating your blog using the Blogger in Draft, and the new Template Designer, please see this OTHER (newer) post!

Carrying on with the instructions for personalizing your blogger design, this post will explain the functions in the Layout tab.

Under the main layout tab you'll find a series of other pages: Page Elements, Fonts and Colours, Edit HTML and Pick New Template.

Page Elements

The page elements tab is where you'll find things like gadgets (other blogging platforms like wordpress call these add-ons "widgets", blogger calls them gadgets). Depending on the Blogger template you are using you will either have a "sidebar" on the left hand or right hand side, or in some cases you may have one both sides, with the post template in the middle. These instructions are for use with templates available directly through the "pick template" function in Blogger. If you've uploaded a custom template, these instructions may work the same.

In the following image you'll notice a couple of errors on the page - it doesn't say "error" but I know it is one. In the right hand column there is no "ad gadget" link at the top of the column, and there should be. If you follow the sidebar column to the bottom, you'll notice that it is cut off, with no access to any of the gadgets beneath the last HTML/Javascript gadget.


I have no idea why this occurs, but it has ocurred in my blogger account for a long time now. The way I get it to correct is to click the "view blog" link in the menu at the top of the page.


This loads the blog into the browser. In the navbar there is an option to customize your blog. If you click that, it takes you back to the layout page, but shows the correct editing functions now. This may not be necessary for everyone - many blogs seem to work properly, but if you find yours giving the same errors, try the fix I've posted.


To add different things to your sidebars, or above or below the main posting template you click the "add gadget" link for the area where you want to add that item. There are numerous gadgets available - a text box for just adding text, a link gadget for adding lists of links (in the sidebar of this blog you are reading, the menu was created using a links gadget), a picture gadget for adding pictures, an HTML/Javascript for adding things like codes (and javascripts, like adsense or others), there's even an adsense gadget.


When you click the add gadget link, a box opens with a bunch of gadgets in a list that you can scroll through and select the gadget you want to add. When you select a gadget to add, if it has parameters for you to set (like links to add, or a picture to add, colors, etc.) the gadget opens to allow you to make these entries, and when you click save, the new gadget appears in your sidebar.

Adding gadgets to your footer, below your header or at the end of the posts template works in the same way.

To make changes to your header, like replacing it with a picture or changing the title that displays, select the edit button on the header (right below the navbar). If your template allows images to display instead of (or behind) the text for your header the option will be here to upload an image, and to decide if you want it to be instead of the title, or behind the title. If you have a header image that you've already added text to, then you would want choose "instead of", but if you just have a picture and still want to see the title of your blog, then you would select "behind".

You can make changes to the colour of your navbar so that it more closely matches the colours selected for your blog, or so that it contrasts. Click the edit button on the navbar and select the choice you want for your navbar color.


Fonts and Colors

To go beyond just adding gadgets, you can set the fonts and colours in your blog by choosing the fonts and colours tab. The opens an editing box above your blog. On the left you'll see a list of the items you can change the colours for in your blog. Different template choices allow different options - some allow changing the background colours, while some don't. As you make the colour changes the results will display in your blog below. Once you are satisfied, click save.


Edit HTML

This one I'll leave til the next post.

Pick New Template

This option allows you to browse and select the standard blogger templates to preview how your blog would look before opting to change it. When you click the Pick New Template link, the templates page opens. To preview a different template, click the radio button in the one you want to see and then select the preview link below it. It will show you how your blog will look using that template.

The Wrong Way to Get Adsense

There are a lot of wrong ways to get an AdSense account - any time you are asked to pay for anything related to an AdSense account approval, think twice before you do.

Why? Because AdSense is free to those whose websites fall within the appropriate guidelines. If you try to buy your way into AdSense, then in the end, you will find your account disabled because your website wasn't compliant with AdSense policies. Buying yourself an adsense account will do nothing except part you from your money, and you probably won't have the account long enough to collect any earnings from it.

Sites like this one will do you no good at all, and simply cost you money. ADSENSE DOES NOT HAVE ANY AUTHORIZED "resellers or redistributors" for AdSense. So if it looks too good to be true, it probably is. I'll say it again 'ADSENSE IS FREE TO THOSE WHO QUALIFY' and useless if you can't maintain a website that qualifies, so buying an account is not going to help at all.

Recently on the AdSense forums we've seen a number of complaints from publisher's about low earnings from clicks. In many cases earnings are based on so many factors that's it is difficult for us to know why - sometimes the advertisers are paying less, sometimes the person's site is in a niche that just doesn't pay high click rates, sometimes the quality of the site is lacking or has a lot of copied content, and sometimes the visitor rates are so low that a low CTR and ePCM might have a hand it in. There's a lot of factors for low click rates. NOBODY likes getting paid 1 cent for a click, but there isn't always an easy way to change that.

Beware of people asking for money in order to help you. If you decide to contact a reputable online company for help with SEO to get your websites in better shape, that's up to you. If someone approaches you first with an email that reads something like the one below - think twice, and maybe three times before you part with your very hard earned money. Promising a specific number of clicks per day just smacks of fraud - such as those found in "click-rings" (adsense bans accounts involved in click-rings or paid for clicks), and nobody can guarantee you a specific amount of earnings in a day. Not with adsense.

Nobody can guarantee you approval at adsense either - only AdSense has the right to issue AdSense accounts, so here's a big warning - DO NOT PAY FOR ANY.

Tell your friends to avoid suspect behaviour like the ones seen in the email below. You'll be doing yourself and your friends a favour by keeping your account in good standing and avoiding any sign of suspicious or fraudulent activity.

Hi friend,

I am (XXXX) from (XXXX), an online marketing and revenue generation professional
working on development and marketing to a lot of websites and blogs.

as you see today in the adsense forum there are too many questions like
"why my earnings are getting reduced suddenly"
"the number of visits and the clicks are same but revenue is very less, why?"
"the e CPM of my page was around 0.80, but now it has gone below 0.20, why?"
"i am literally seeing clicks and pagevisits, but no revenue generated? why?"
etc.etc.

people are finding it very difficult to understand the reasons and a few blame
google for their loss in revenue generation. But if you are able to concentrate
a bit and do certain things that are very well acceptable by google's policies,
and follow certain important instructions, you can ofcourse increase your
traffic and ofcourse i can guarantee you of clicks and revenue not less than
a eCPM of 0.90 per click and atleast a revenue of $40 to50 per day.

I assure you of the following
1. 75 to 100 clicks per day

2. Increasing the eCPM to 0.90 (i shall give you a small training on what to do
to increase the click though rates, that is the revenue you generate per click
will be 0.80 to 0.90 cents instead of just 0.02 or 0.03 per click)

3. Assured earnings of $45 to $50 per day.

Apart from the above package, you can also write to me for any customised
needs and requests and i am ready to help you out.

I do take a minimum charge for the above service. You can also contact me
to get a new adsense account approval also. This can be done within a week
and all the services are 100% safe as per google adsense policies and rules.

thanks

Editing Your Blogger Settings

NOTE: For information on editing and creating your blog using the Blogger in Draft, and the new Template Designer, please see this OTHER (newer) post!

Well, as it turns out this is rather late, and most of you will already have figured out where to go and how to change your templates after you got set up.

For those that haven't - following is some simple changes to help you personalize your blog.


SETTINGS TAB

When you select the settings tab, you are first presented with the Basic changes page. Along the top of the menu bar, just below the settings tab you will see a series of other links, like Basic (the page you will be on first), Publishing, Formatting, Comments, Archiving, Site Feed, Email & Mobile, Open ID, and Permissions.


Basic

When you login to your dashboard, select the settings tab to make changes to your blog's title and description, and whether or not your blog is displayed in blog listings, or if your blog can be found by search engines, whether or not your blog is family rated or contains adult materials, and you can also select which blog editor you wish to use - the "old" one or the updated one.

You can also enable trasliterations for your blog as well - the languages covered are Hindi, Kannada, Malayalam, Tamil and Telugu.

And finally, if you decide you want to delete your blog, you can do it here on this page as well. Another helpful option here is the ability to import another blogger blog into the one you are working in. In order to do that, you would first need to export the other blog using the export function, and then selecting the exported file to import into this blog.

Publishing

The publishing page allows you to select some options for the publishing of your blog by giving you an option to point your own custom domain name (which you would need to purchase) at your blog, changing it's URL from a blogspot address to a .com, .net, .org address instead, depending on what type of domain address you purchase.

WARNING: for those of you using adsense on your blogs, this DOES NOT mean that you will need to change your ad set up to AdSense for Domains. AdSense for Domains is ONLY for domains with no website or blog - it is for an empty domain. If you change the domain settings following AdSense for Domains instructions, then your blog will disappear. Simply leave your current AdSense for Content ads on your blog.

Formatting

This page allows you to set the number of posts that will display at one time on a page. I believe the default setting is 7, which is usually too many. Most readers will not want to be confronted with that much at one time. I generally set my own to 1, but an average display runs between 3 and 5.

If you are using adsense between your posts, a good number is 2 or 3 - any more than that can affect whether or not ads will display in your sidebar since AdSense only allows 3 ad units on a page. If you set your blog to display 5 posts on a page, you may get 3 ad units between the posts, and none on the sidebar, unless some of your ads are set to link units.

On this plage you can also set the formatting for your date and time, your time zone, your blog's language, whether or not you want the title fields displayed.

Lastly, at the bottom of this page is a box that will allow you to post a line or paragraph of text or code that you want to have displayed in every single post you make. See the little "add this" bookmarking button at the top of the posts in this blog? Well the code for that is what I entered into the post template. Now, whenever I create a new post, that little bookmarking button is already at the top of each post. (by the way, you can get that great little social bookmarking button from AddThis.com, free)

Comments

This section allows you choose whether or not comments are allowed or displayed, whether you want to moderate comments or not, and whether or not you want the back links to show.

Archiving

This page allows you to set your archiving options - monthly, daily, weekly or no archive. It also allows you to set post pages. Setting post pages allows each post your make to have it's own unique webpage, so it's a good idea to do this. Whether or not you are allowed to set post pages will depend on the way you have chosen to set your comments, so you may have to move back and forth between the post page and the comments page until they are set correctly.

Site Feed

Here you can set your preferences for your site feed, and if you use another method for burning feeds, then you set the redirect url here as well. If you have a message you want to place for each post feed, there is a message box at the bottom of this page that allows you to place codes for advertising or other messages.



Email & Mobile

If you want to post to your blog via your email, or by mobile you can set up those functions on this page.

Permissions

Allows you to set permissions for your blog - who can see it, who can post it, etc. Here you can invite other authors to participate in making posts to your blog.

How to Start a Blog Using Blogger

Since I've had a number of requests for help getting started with blogger, I'm going to do a "step-by-step" with pictures and text for those who have never ever even looked at or know what a blog is.

Before you start a blog, you need to decide what your subject will be - what you are going write about and put in your blog. What it shouldn't be is something you have no clue about: if you aren't doctor or nurse or paramedic, don't write about medical stuff. If you've never earned a penny doing something online, then don't write about earning money online. Select a subject you have some knowledge about, or something you enjoy. If you have a hobby, like diecast toys or antiques, then write about that. If you are simply a mom whose kids have given her tons of hilarious things to write about (like Erma Bombeck), then write about that. Whatever it is you choose, you have to be able to write from knowledge and experience. Don't think you can start a blog and copy stuff from all over the internet. That just won't fly for AdSense.

So, now that you've picked a subject you have to decide on a name for your blog. Think of a couple that match your subject matter, mainly because someone else may already have a blog with the name you pick, so you want to be ready with a second choice. Or, you can simply use your name, like "Gracey's" or "What Gracey Thinks".

To begin you have to sign up so you type www.blogger.com into your search bar and find the home/sign up page. Then, you sign up for a free account, and when your registration is complete you'll be presented with a "blogger dashboard" (click the images to see a larger view).

On the dashboard, you can select your language, and click the "create a blog link".



Next you'll be presented with a page where you name your blog, and select the URL (blog address or web address) that you'll use for your new blog. When you type in the blog name and URL (the url can be the same as your blog name if nobody is using it) click the link to check if it's available. If so, you can continue and fill in the captcha letters. If someone else is using it, you have to pick a new one and try again.

Once you click the "continue" button you'll be presented with a page where you can pick a blog template - this is the design or the way the blog will look.



Select a design by clicking the button under it. It doesn't really matter much what you choose to get started with - changing the template later is easy, and takes nothing more than clicking a button. Customized template designs are something for those with a litle experience, so we're starting with the basics offered in blogger.

Click continue and you'll get a page like this:


So now the basic layout and setup has been finished and your blog is ready for you to start typing in. Click the start blogging button and it takes you to a page where you can enter your first post.


This is the "blog editor" or "wysiwyg editor". It's what you'll use to enter information and images, even videos into your posts.

Across the top of the editor are options like "font" (in a drop down box) where you pick the type of lettering you want, next is a large and small T with an arrow - when you click that you make your text bigger or smaller.

The "b" lets you make bold text (highlight the text by clicking, holding down your mouse button and dragging across all the text you want to make bold, then click on the "b"); the little i gives you italic text (done the same way as you get bold).

The T with the coloured box changes your text colour; the small globe with the chain link across the top helps you make links.

The next series with all those little lines let you decide whether your text starts at the left (left justified), or is centered, or is right justified, or is justified across the entire page.

The small lines with numbers next to them lets you make a numbered list, the ones with little squares lets you make a bulleted list.

The quotation lets you make a block quote, and the ABC with the check mark is a spell-checker. Next to that is a tiny picture - click that to insert an image from your computer or an address on the internet. The next little picture lets you add a video, and the last icon - is an eraser that removes formatting from a specific selection of text.

Okay, so now you know it all. Well, not exactly, but you should have an idea of how to get started.

To write your first post, you simply start typing in the editor's text box. It works like most text boxes.

When you are finished entering your article, or story or text, you can add labels for your post. This helps search engines and readers find your content - labels work a little bit like keywords do. Then, you click "publish post" and you can click the "view blog" link at the top to see your blog with it's first post.


There are a lot of things not covered here because this post is already very long. The next one will cover the settings in your blog, and how to change the header to use an image, how to change the colour of the the navbar (that bar at the top), how to add gadgets to your sidebar and other fine-tuning details of setting up a blog that not only has good and interesting articles, but that looks good too.

Until then, make some posts and explore your blogger options. Oh - one thing - don't mess with the templates html unless you know what you are doing, and DO NOT, DO NOT, DO NOT try to monetize your blog at this point. Leave that until you've got some content worthy of having advertising on it.

AdSense Privacy Policy - Adding it to Blogger Blogs

In the last few months or so I’ve had to make use of the google help forums and discovered that there is a never-ending stream of questions coming into the help centers. Some quite simple, but others much more complex. What I also discovered is that help can sometimes be as simple as pointing someone to the right link in the vast network of google help links.
I am no expert on google or it’s help systems, but for the most part I have learned how and where to find help when I need it. What you’ll find though, is that getting a direct answer from any person who actually works for or is approved by google is difficult, at best.
Any email to support generally results in a form-letter reply directing you to a help forum for the area you are asking about. Considering the shear number of emails that must head towards google help centers every minute of every day, that really isn’t all that surprising.
I doubt any one entity that large could respond with personal emails to that volume of mail. But the help centers can be very useful once you learn how to navigate them.
While not related to all the google categories where you can find help, I’ve created a tutorial to help bloggers out a little bit – it walks you through the steps to add a Privacy Policy to your blogger blog, using written instructions as well as pictures in an easy-to-follow step-by-step manner.

Please note that this .pdf tutorial was updated Dec. 6, 2010 to include using your privacy policy on a static page on blogger with the pages gadget.

Adding A Privacy Policy to A Blogger Blog 

(please note:  unfortunately due to people trying to link directly to the server to to allow this to be downloaded from their own sites, I've had to password protect the tutorial. The password to open the file is: getthisfromgracey)
 
Links to Help Forums

Google Help Centres – all one page for all your google services

SAMPLE PRIVACY POLICY TEXT

Privacy Policy

We take your privacy seriously. This policy describes what personal information we collect and how we use it. (This privacy policy is applicable to websites falling under the primary holder fill in your website(s) and urls here.)

Routine Information Collection

All web servers track basic information about their visitors. This information includes, but is not limited to, IP addresses, browser details, timestamps and referring pages. None of this information can personally identify specific visitors to this site. The information is tracked for routine administration and maintenance purposes, and lets me know what pages and information are useful and helpful to visitors.

Cookies and Web Beacons

Where necessary, this site uses cookies to store information about a visitor's preferences and history in order to better serve the visitor and/or present the visitor with customized content.

Advertising partners and other third parties may also use cookies, scripts and/or web beacons to track visitors to our site in order to display advertisements and other useful information. Such tracking is done directly by the third parties through their own servers and is subject to their own privacy policies.

Controlling Your Privacy

Note that you can change your browser settings to disable cookies if you have privacy concerns. Disabling cookies for all sites is not recommended as it may interfere with your use of some sites. The best option is to disable or enable cookies on a per-site basis. Consult your browser documentation for instructions on how to block cookies and other tracking mechanisms.

Special Note About Google Advertising

Any advertisements served by Google, Inc., and affiliated companies may be controlled using cookies. These cookies allow Google to display ads based on your visits to this site and other sites that use Google advertising services. Learn how to opt out of Google's cookie usage. As mentioned above, any tracking done by Google through cookies and other mechanisms is subject to Google's own privacy policies.

About Google advertising: What is the DoubleClick DART cookie? The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher’s website and either view or click on an ad, a cookie may be dropped on that end user’s browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Some third-party avertisers used by Google may use a different cookie. You may opt out of most-third party advertising cookies by following this link and visiting the Network Advertising Initiative opt-out page, or by visiting this Consumers page to opt out of all advertising cookies.

Contact Information

Concerns or questions about this privacy policy can be directed to fill in your contact information here for further clarification.

(originally posted by the writer, me, on one of my other sites)