Wednesday, September 9, 2009

Don't Let Your Work Become "Duplicate Content"

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In at least one of my recent endeavours I've come to realize that taking time to protect your work online can be pretty important for some things.

Not just images, graphics and photos, but your written work, like blog posts and articles, stories and poetry. Pretty much anything you put on the net.

Some folks won't worry much about whether someone has copied their blog post or photos, but for those who are concerned, there are some steps you can take that help. While there is no real protection for anything you put out on the internet, making the effort can do two things - offer protection from those who just don't know any better, and help to educate them about copyright and plagiarism.

Anyone who follows any of my free blogs will already know that I'm pretty happy to share much of what I do with others. That's just my nature. What I'm not happy to see is other people claiming my work as their own. While none of these methods shown here will really stop anyone who is out to copy your work and put their name on it, some of them will help you find any work of yours that's been used elsewhere.


copyscape logo Copyscape is a service that will search the internet for written work. They offer a free service (limited, but it works) and paid programs for greater coverage. You simply put in the url of the page where your work is displayed (a blog page or website page), hit enter and wait. It will search around the net looking for whatever article or written work is on your page and then list places it found it, if any.

Copyright Spot Logo CopyrightSpot works essentially the same as Copyscape, though the service is at present, completely free. It is, however, still in "alpha testing", but it does seem to work reasonably well. Like copyscape, it is designed for the written word. You can also use their logo to show that you check your work against their service on a regular basis. While this won't stop someone out to purposely copy your stuff, it might give them pause if they realize you will eventually find them.

MyFree Copyright Logo For images, the same folks who put out CopyrightSpot have MyFree Copyright. Here, you can upload a small version of any image or graphic and create a footprint for it, then get a registration number to place on your images, along with the logo if you want. This service also works to protect a file of written work, or text whether it's a web page or pdf or other form of written work. It too is provided freely. Each item you register generates an email to your account, showing the date of registration and registration number. While this is not the same as registering work with the Registry Office, it can provide a "time stamp" for your work, so if it's necessary to provide proof that someone else copied the work from you, this can be helpful. Like any other service, it doesn't stop unauthorized uses (nothing really does), but it has it's uses.

And one more place where you can upload files, including chk sums and other details and get it time stamped to help protect your ownership of your work. Copyclaim is also free, so those who write articles, poetry, tutuorials or upload .pdf files might find it useful. Note: it looks like Copyclaim is defunct.

TinEye Logo
TinEye doesn't actually offer protection, but it can help you find your images on the internet. It's still in beta, and has a ways to go before it will become really useful, but it too works if images are used in a lot of different places. TinEye is essentially a "reverse lookup tool" for images - you can upload a low res version of your image and it will search around the net and list places where it's found. If you prefer not to upload an image, you can use the Firefox browser plugin, where you simply right click on your image, and it will search from that. Note that with the browser plugin, this won't work if you are using the clear gif method of protecting your image, because all TinEye will see is no image and a clear gif. There is also a version for macs.

The image bank TinEye uses to search is still somewhat limited, so if it doesn't find your image, that doesn't necessarily mean it isn't in use somewhere else, it just means that wherever the image is, TinEye hasn't indexed that particular site or space yet. The more people who use TinEye and submit sites for indexing, the better it will get.

Get the TinEye Plugin for Firefox here.

Get the mac version here.

While there are other similar services for protecting your copyrights, many are paid services. If you earn your living with imaging or writing, you might want to invest in a paid service, and/or register your work at the Registry Office for your country or state. But for the average blogger who might have a need to prove the work belongs to them, these free services should be sufficient.

(originally posted by the writer, me, on another of my blogs)

Tuesday, September 8, 2009

How to Add A Privacy Policy to Blogger, and Privacy Policy Text

NOTE: post updated November 30 2016 because of the multitude of changes to both AdSense and Blogger functionality.

Over the last 10 years, I’ve made of the Google help forums and discovered that there is a never-ending stream of questions coming into the help centers. Some quite simple, but others much more complex. What I also discovered is that help can sometimes be as simple as pointing someone to the right link in the vast network of Google help links.

I don't consider myself an "expert" on all Google's help systems, but for the most part I have learned how and where to find help when I need it. What you’ll find though, is that getting a direct answer from any person who actually works for Google is difficult, at best. And only those who qualify for direct email support can have it. The rest need to use the help forum to get answers, and the help forum has volunteers who have been using AdSense for a long time (some have been using AdSense since it first was acquired by Google, so that's a lot of knowledge just waiting for you to ask for it).

While not related to all the Google categories where you can find help, one of the issues that cropped up a lot when Privacy Policies were first a requirement was how to add it to Blogger, without having it be your first post.

Adding A Privacy Policy to A Blogger Blog

This can be done quite simply by adding the pages gadget to your blog. Pages are static (not like a blog post) and can be added as tabs across the top of your blog (the same as you see above in my menu), or can be added as a link in your sidebar.

Create your page, and copy and paste the sample privacy policy from below. Be sure you use your own blog's URL (or your website link) in the body of the privacy policy, and provide your own contact information.

If you don't want to use the pages gadget, or have too many pages already, you can create a post and "backdate" the post (use a date that is before the very first post on your blog) using the "published on" option in the post settings. When you publish that post, it will not appear in your current posts, but will be the first post on your blog ... hidden away from recent posts.

Grab the URL for that post, and then add it as a link in your sidebar, or your blog's footer, or in your own menu section. When anyone clicks on the link they'll be able to access your Privacy policy.

Either of these methods are fine, and it doesn't matter if you are using a custom domain with your blog, or if you are using a blogspot URL.



SAMPLE PRIVACY POLICY TEXT(you can copy the text below and paste it into your blog to create your own privacy policy)

Start of policy text:

Privacy Policy

We take your privacy seriously. This policy describes what personal information we collect and how we use it. (This privacy policy is applicable to websites falling under the primary holder fill in your website(s) and urls here.)

Routine Information Collection

All web servers track basic information about their visitors. This information includes, but is not limited to, IP addresses, browser details, timestamps and referring pages. None of this information can personally identify specific visitors to this site. The information is tracked for routine administration and maintenance purposes, and lets me know what pages and information are useful and helpful to visitors.

Cookies and Web Beacons

Where necessary, this site uses cookies to store information about a visitor's preferences and history in order to better serve the visitor and/or present the visitor with customized content.

Advertising partners and other third parties may also use cookies, scripts and/or web beacons to track visitors to our site in order to display advertisements and other useful information. Such tracking is done directly by the third parties through their own servers and is subject to their own privacy policies.

Controlling Your Privacy

Note that you can change your browser settings to disable cookies if you have privacy concerns. Disabling cookies for all sites is not recommended as it may interfere with your use of some sites. The best option is to disable or enable cookies on a per-site basis. Consult your browser documentation for instructions on how to block cookies and other tracking mechanisms.

Special Note About Google Advertising

Any advertisements served by Google, Inc., and affiliated companies may be controlled using cookies. These cookies allow Google to display ads based on your visits to this site and other sites that use Google advertising services. Learn how to opt out of Google's cookie usage. As mentioned above, any tracking done by Google through cookies and other mechanisms is subject to Google's own privacy policies.

About Google advertising: What is the DoubleClick DART cookie? The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher’s website and either view or click on an ad, a cookie may be dropped on that end user’s browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Contact Information

Concerns or questions about this privacy policy can be directed to fill in your contact information here for further clarification.


End of policy text.
-----------------------------------------------


On my own privacy policy, I include other useful information for my readers. The above text is required by AdSense, but if you want to take it a step further you can also add this information, or include other information related to controlling ads or privacy concerns.

I like to this that the information I included on my privacy policy is actually of some help to people - not everyone will read it, or even look at it, but there are people who want to know how their information is used, and while I may not have cookies or login requirements, Blogger and AdSense both do use cookies, and we are responsible for letting people know that.

(note that for Amendment 3, if you do receive paid promotions like free items to review, you must not claim that you aren't receiving compensation/payment when you are).

Whether or not you want to add any of these amendments to your privacy policy is up to you (in terms of what AdSense requires), but do note that the FTC requires bloggers and writers to disclose whether or not they are being paid for links on their sites.

Amendment 1:
Some third-party advertisers used by Google may use a different cookie. You may opt out of most third-party advertising cookies by following this link  and visiting the Network Advertising Initiative opt-out page, or by visiting this Consumers page to opt out of all advertising cookies.

Amendment 2:
PLEASE NOTE:
Some advertisers may use cookies to serve interest based ads. You may choose to opt out of the cookies as noted in the policy below.
You may also set your browser preferences to be asked to opt in to cookies, rather than having to opt out. Each browser may have specific options available to opt out of cookies all together, to be asked first if you want to accept the cookies, or to allow cookies.  To find the instructions for your own browser, please visit "About Cookies" and select your browser for instructions.

Amendment 3:
 DISCLAIMER
This website is a personal endeavour to provide useful help/information for others. This site may from time-to-time display advertising or sponsorship, both paid and free. Any product endorsements which have paid compensation will be identified as such.
All advertising is in the form of advertisements generated by a third party ad network. Advertisements are identified by the advertising network and where available, links are shown in the privacy policy to opt out of advertising cookies.
The owner of this site is not compensated to provide opinion on products, services, websites and various other topics. Products used in tutorials or listed here are products used by the site owner and/or have been purchased by the site owner. No endorsement fees have been paid. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

Amendment 4:

On some of my other websites, I also include links to helpful online security, and local laws. If you wanted to include something like this, make sure to include links to any local websites (ie: for your own country) where they list privacy, security, or copyright laws for your country.

EPIC.org
Privacy.org
CIPPIC Cdn.
Children's Online Privacy Act
Internet Privacy Laws Canada
US Privacy Laws
UK Privacy Laws
EU Privacy Laws

Get Yourself a Website, and Avoid the Scams

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If you are fairly new to web technologies, this little info package is designed to get you started. I won't build your website for you, but this will help you understand where to go to get one, and what you should ask yourself before you start - also, what not to do.

These days we get a lot of questions on how to get a website (usually they are after "free" websites), or how to make your own website. The fact is, if you don't know anything about web design and don't understand anything about coding, then the easiest way to get started is with a web host that also provides web building tools.

Where you start is going to be entirely dependent on what you want in a website. If you just want to share your experiences with the world, then blogging is the perfect platform for you. Most free blogs are "ready to go" services. You select a template design (the look and colours of your blog), add "widgets or gadgets" (things that let you add stuff to your blog) and start typing.

If you don't intend to add any advertising sponsors to your site, then you can use Wordpress or Windows Live, LiveJournal, or one of many other blog platforms (just search for "free blogs"). If you think you might want to add some paid advertising in the future, opt for Blogger.com

If you are out to build a "website" as opposed to a blog, then you need to look for a webhost that offers free websites. Here's a list of free website offers that appear to be reasonably popular to the "free website crowd" to have a look at:

For those looking to setup photography sites, or photographic galleries there are offerings like SmugMug and Redbubble, among a bunch of others that offer similar things. Not all of them allow advertising either.

Of all the above sites, I maintain an account at Redbubble, and have an account at google sites, though that is yet undeveloped. Not having used any of the above, I can't give any real recommendations, I only know quite a few people recently have tried these sites.

Then there are places like Squidoo, Hub Pages and Google Knol. In essence they are one page "shorts" that you can build on just about any subject. Simple and easy to start.

And, if you really don't want a website or blog, there are all kinds of community/social sites that allow you to share things in little short snippets, like Facebook or MySpace (I don't care much for MySpace - there's way too many users who spam), or orkut (don't care much for this one either) and a host of others you can look up. Then there's the ever popular "twitter", though for the life of me I can't see why it's so popular. Everything on twitter runs about as slow as molasses, and became so frustrating I canceled an account within days of opening it.

Regardless of which option you choose, there are things you'll want to consider - whether or not you intend to use sponsored advertising, or if you want to sell your own advertising.

Many free hosts already do place their own advertising or banners on your free website, so you'll want check whether or not advertising by the website owner is allowed. Many forms of advertising require you to be able to access the code or html for the site, or require the use of widgets, gadgets or plugins, so giving consideration to your future plans when you select a free webhost is something you'll want to do before making your final decision.

Once you've decided, and signed up an account for your choice of spots, then you start filling it with interesting stuff.

Now, if you surf around the net a while you'll see a lot of places that carry the same content, things like news aggregators, and articles on a huge array of subjects, but...many of these same articles, very nearly word-for-word, can be found on hundreds of different websites. That's known as "copied content". Copied content isn't all that interesting to most people.

Let's face it, if I want to know about a Nikon camera, I'm going to start at Nikon and from there, I might look for some user reviews, but I would be more likely to read a camera review from someone whose used it, than someone who copied their review from another website.

What you need to write, is something of your own. A lot of you are probably asking "what do I know that's interesting?" Think about this for a moment. Is your life an exact duplicate of anyone else's? You might have similar stories, or been through some similar things, but you as an individual are unique. You probably won't see everything the same way anyone else does.

The easiest things to write are those things that have a personal impact on you - your thoughts and ideas on anything from politics to health, to raising a family or remaining childless. What ever it is, it should be something you can write about from your own experience. Imagine if Erma Bombeck had never sat down to write her tales of family life? I'm not saying every personal blog will be an instant best seller, but writing what you know is the best start you can give yourself.

Once you have experience with your website or blog, you can branch out. Research things that are of interest to you, and then write about them. Share things like family recipes, or "how-to-s" if you have hobbies or a home business.

Do anything, except copying "canned, pre-written" articles.

Right about now, there are thousands upon thousands of websites carrying "information" on finances, stocks, forex, news, and technology. And the majority of them carry the exact same articles, and the exact same information. People are getting tired of those. Very tired. They want something fresh, something new, something unique. Don't get caught by thought of easily filling up your space with these free articles. For the most part, nobody really wants to see them again and again.

And here is a very big "what not to do". Don't get caught in buying into these "make money on the web schemes". There are almost none that will win you any income, save a very few (and they do not advertise with big flashy web pages or ask for money up front) and most will cost you a great deal, both financially and emotionally.

Scams play on the need for money - who doesn't need money today? They practically guarantee big returns, instant cash and lots of it. They nearly always offer you a "free info package" all you have to pay for is shipping (anywhere from 99 cents to $1.79 or $2.29 etc.)

The catch is in the fine print - and yes, it really is there if you read it. This free information pack or free trial costs you a fee every month (usually $59.95 to $79.95 or so) if you don't cancel it within a certain number of days (usually 7 to 15) - the biggest trick of all is that the "free trial" often doesn't get to the purchaser within that specified cancellation time.

Even worse, most people don't bother to read the fine print, and may not discover til a month (or many months) later that they are paying these fees. By the time they try to find the website they got the free trial from, it may be gone entirely, making it very difficult to the find the trail to cancel the "program". What often happens is the consumer ends up having to file a dispute for the costs with their bank or credit card, then having to cancel bank accounts and credit cards and setting up new ones.

If you are interested in earning money online, regardless of where you find the original offer, don't ever sign up for
anything until you've done some research.

After all, would you buy a car without checking it out, or a pair of pants without making sure they fit? Buying into anything online is no different, but it's a lot easier to find out information online, all you need to do is run a websearch for the name of the program or website and check out the search results. When you see a lot of bad reviews or information, back away quickly.

It's time for consumer's to take responsibility for what they do. If we all learned to do that then these scam sites would go out of business pretty quickly. Consumer's online need to educate themselves.

For most, all it takes is to be scammed once. What surprises me are the ones who sign up for one scam - discover after paying for it all that's it's a scam, and then a couple of weeks later sign up for another.

If you don't learn after the first time, you deserve what you get the second time. Yeah, that's harsh, but folks, we are supposed LEARN from our mistakes.

Now...go have a look around the net for a place that feels like home, and build your website.

(originally posted by the writer, me, on my other blog)

Sunday, September 6, 2009

What Is Adsense? And How do I Start?

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Welcome to the Basics - this is a very basic explanation of AdSense and how it works. More details and further explanations can be found at the AdSense website, and you should be sure to visit that to gain a better understanding of the program.

What is Adsense

Adsense is a marketing and advertising platform that serves up advertising paid for by the businesses, companies and individuals who advertise using the Google AdWords program.

If you qualify to use AdSense you are allowed to place these advertisements on your website and collect earnings for ads that display. The advertisers who use Google's AdWords program buy advertising through the program, and they pay Google to advertise for them. These ads are then served to prospective customers through the AdSense program, using third parties to display the ads (that's the AdSense Publishers - people like you and I).

Effectively, the advertisers pay Google, and Google takes their cut, and then pays us.

Does it Cost Anything to Get An AdSense Account?

No, AdSense is free to apply for, and free to use on your website. Google does not charge the publisher any fees at all.

Does Google or AdSense Provide Me With a Website?

No, AdSense is not in the business of providing pre-built websites or hosting websites. Google does provide free site space and a free blog platform that you can sign up for, but you must build the site yourself using your own content. google.sites is a website building platform that you can use for free, and blogger.com is a blog platform that you can use for free.

How Much Money Does AdSense Pay Me

How much you can earn using this program depends on how much time and effort you put into maintaining and updating your website, and how much traffic you have, and how much the ads on your website pay. There are a number of factors that go into earnings.

Don't let all the hype you see on the internet take you for a ride. Average publishers do not make thousands of dollars a week, or even a month on this program. It's more like a couple of hundred dollars a month. There are quite a few publishers who can pay most of their monthly bills using this program, but to get there is hard work, and takes time to grow your site holdings. If you just want to plunk some ads on your site and forget about it, then the program isn't for you...not if you expect to earn a lot of money doing it.

See more information on the AdSense website about earnings.

How Do I Get Started with AdSense?

AdSense has requirements that each prospective publisher must follow in order to qualify for an AdSense Account.

You must first have a website. One that is already established, and has already started to draw traffic. You don't have to have traffic in the thousands to get started, but a site with zero traffic isn't ready for AdSense. Your website should also have a lot of good, originally produced content. AdSense isn't really looking for sites that are simply made in a hurry in order to make money. Some get accepted, but most are in error, and large numbers of these sites lose their accounts. Original content is "stuff" you produce yourself - whether it's stories, articles, tutorials, photos or other images, wallpapers, videos - original content has more value because it can't be found in other places.

If you have your website built, then you need to find out if your content would qualify.

Your website must also have content that follows the AdSense policies - no adult content, no content relating or linking to things like drugs (prescription or illegal), weapons, illegal software, music or video downloads, no content that is considered a copyright infringement, no sites that are nothing but big long lists of links, among many other things. All of the policy requirements can be found on the AdSense site, under the Help section in the AdSense Policies subsection. It's important that you make yourself aware of these, and it's also important that you read and understand the Terms of Service before you get involved in AdSense.

There are a lot of rules, and it's important that you do more than just read those rules, you also need to understand them. If you don't understand something, then don't be afraid to ask for help.

Once you have gone through the policies and you are sure your site is ready, then you fill out the AdSense application and provide them with the url of your website. Then you wait for them to review the site and application, and when they have, you'll receive an email from them. If you are accepted to the program, you are off and running - but attention should always be paid to the policies when adding things to your site.

What if I'm A Business Who Just Wants to Advertise?

If you want buy advertising, then you would sign up for the AdWords program, rather than the AdSense program.

FAQs About This Blog


WHY DID YOU MAKE THIS BLOG?
A. Mostly because in the AdSense forums (where I answer questions) we see the same questions over and over again and I got tired of typing out the same answers over and over...especially when they require more than one or two lines (as you can already tell, I can be a little long-winded).

I started the blog so I could type out long answers here, and then just link a person to the appropriate post from the AdSense forums.

HOW MUCH DOES ADSENSE OR GOOGLE PAY YOU?

A. Pay me? They don't pay me. Not anything. At least not for answering questions or posting answers in the help forum. That's volunteer work. Either you like to help out or you don't.

There's no payment, no favours, no protection from being disabled for helping out on the forums. My account and sites get the same scrutiny as everyone else's, and could be disabled at any time if I didn't follow policy.

YOU DON'T HAVE ANY ADS ON THIS BLOG? WHY NOT, AND WHERE CAN I SEE YOUR SITES WITH ADS?

A. No, there's no ads on this blog...for a reason. I need to link this blog to the forums sometimes. I couldn't do that if there were AdSense ads on it - that would be considered unfairly promoting my own blog and sending people there to earn clicks.

Secondly, my own opinion is that a blog about AdSense is difficult to maintain when it contains AdSense ads. For this blog to be any use I need to be able write things (answers) in it without worry about whether it meets policy or not. This blog is meant to be informational, it's not meant to earn money...at least not from AdSense. Someday in the future it might be useful to place other advertisers or affiliates on, but if I do decide it's ever ready for that, I probably won't be using AdSense.

Where can you see my ads? Um, that's not something I'm willing to post for the world to see. People who help in the forums often get more than their fair share of click-bombers, harrassment, and stalkers (cyber types) because of the answers they sometimes have to give.

But for those who think because there's no ads here I don't use AdSense, the answer is I do use it, but not on all my sites. Only on those I feel are suitable for AdSense.

WHY DO YOU HAVE THOSE WEIRD CARTOON PEOPLE?

A. Ah. Well, AdSense is a serious business for some people, and their problems or frustrations sometimes seem insurmountable, so the stick people keep the blog on a lighter note, while still allowing me to provide useful information.

They were created for my grandchildren as t-shirt designs, hence the childlike art.

HOW DO I GET TO BE AN ADSENSE PRO?

A. Why are you asking me? I don't work for AdSense or Google. AdSense Pros are employed by Google. That really has nothing to do with my blog.

HOW COME YOU'RE SO MEAN?

A. How does one answer that?

HOW DO YOU FIND ALL THE ANSWERS?

A. The answers to what? I don't know all the answers...like the meaning of life (still looking).

In fact I don't know all the answers to every question, but I do know how to use the Google search function, and I know how to perform research. That's pretty much all it takes to find a lot of the answers people ask questions to.

Some I know from experience. Others, I look for.